Advertising agency 「9235」 announced on the 24th that it has completed testing and will start providing services for the 'Sales DMP (Data Management Platform)' that the 'Marketing AI Data Team' had been preparing for.

'Sales DMP (Data Management Platform)' is a data management platform specialized in D2C (online shopping) related data that the company has been accumulating since its founding, including 'behavior data' and 'conversion data' for each internet advertising medium in D2C (online shopping), as well as 'order data,' 'advertising data,' and 'behavior data' of general consumers. In preparation for starting the service, the construction and systemization of 'Sales DMP' progressed, and it was completed by August 2024. Using the constructed 'Sales DMP', a test verification of advertising distribution was conducted for health food products, resulting in an improvement performance of 2.3 times CVR and 1.6 times CPO compared to before using 'Sales DMP'.

In the future, the company will provide advertising distribution services utilizing 'Sales DMP' to customers who have entrusted advertising operations to the company. They aim to expand revenue and data by providing effective advertising delivery to appropriate target audiences, as part of the company's marketing support services.