Gelonghui September 27th | Tmall's november 11 shopping festival-related welcomes two major bullish news again! On the one hand, Tmall's november 11 shopping festival-related investment is once again increased! According to Gelonghui, Taobao's new service "Return Treasure" targeting returns and exchanges scenarios has once again undergone systemic price reductions. This round of price reductions will start from September 27th and continue until the end of the november 11 shopping festival, with some merchants having a maximum reduction of up to 58%. On the other hand, starting from September 27th, Taobao has fully launched WeChat payment functionality, which is another huge bullish factor for merchants, providing an opportunity to bring in new users on a large scale in the sinking market, and obtain more business increment during the november 11 shopping festival. According to Taobao's calculations, after the launch of "Return Treasure", it is estimated to reduce costs for merchants by at least 2 billion yuan annually, and the overall average cost reduction for merchants will reach 20%.