According to the Wisdom Finance APP, East buy (01797) rose more than 10%, as of the time of publication, it increased by 9.99%, trading at HK$15.86, with a turnover of 0.369 billion Hong Kong dollars.

On the news front, Citigroup released research reports stating that after Dong Yuhui left, East buy showed resilience in its business and gradually returned to a growth trajectory. The average daily commodity trade volume (GMV) initially dropped to 10 million to 20 million yuan, now rebounded to over 20 million yuan, approaching the level of 20 million to 30 million yuan during Dong Yuhui's independent time. The number of fans on the company's main account remains stable at around 29 million, with a total of about 40 million fans for all accounts. In addition, the bank pointed out that East buy's strategic shift in marketing, channel diversification, and operational efficiency is showing positive results.

Zheshang Securities previously pointed out that after the separation of the 'Together with Hui' live broadcast room, focusing on self-operated products, exploring a full-channel & multi-matrix model, East buy's GMV stability has been improved; although self-operated products affect the level of profit margin during the expansion stage, with the enhancement of consumer stickiness and gradual completion of channel deployment, the profit margin may gradually improve.