华泰证券指出，公司毛利率与费用率改善推动亏损同比收窄；户外运动产品销售占比提升带动消费品毛利率改善；订阅会员数与会员渗透率呈现边际向好态势；公司发布新款智能运动手表，深化探索户外运动场景。该行表示，期待公司通过不断拓展的消费品供给进一步强化消费者心智，并助力其增收减亏结果逐步兑现。Keep (03650) rose more than 8% in the morning, up more than 8% in the early trading session, as of the time of publication, it rose 6.24%, at 6.81 Hong Kong dollars, with a turnover of 30.691 million Hong Kong dollars.
According to the AI Finance app, Keep (03650) rose more than 8% in the morning, exceeding 8% in the early trading session, as of the time of publication, it rose 6.24%, at 6.81 Hong Kong dollars, with a turnover of 30.691 million Hong Kong dollars.
On the news front, the United Kingdom's FTSE Russell Index Company previously released the semi-annual index review report of the FTSE Global Equity Index. The report shows that KEEP has been included in multiple indices of the FTSE Global Equity Index series, including the FTSE Global All-World Index and the FTSE Global Micro Cap Index. This adjustment will officially take effect after the close on September 20, 2024.
HTSC pointed out that the company's gross margin and expense ratio improvements have driven the year-on-year narrowing of losses; the increase in sales of outdoor sports products has driven the improvement of consumer gross margin; the subscription memberships and membership penetration rate show a marginally positive trend; the company has released a new model of Asia Vets smart sports watch, deepening exploration in outdoor sports scenarios. The bank expressed expectations for the company to further strengthen consumer brand awareness through continuously expanding consumer goods supply, thereby helping it gradually achieve increased revenue and reduced losses.
