The Ministry of Agriculture and Rural Affairs and other seven departments have issued a notice proposing to promote beef and milk consumption, scientifically promote the quality and nutritional value of fresh beef and fresh milk, promote 'students drinking milk,' encourage qualified areas to stimulate milk consumption through the distribution of consumer vouchers, and other methods.

The notice requires efforts to stabilize the foundation capacity of beef and dairy cows, accelerate the implementation of projects to increase the quality of basic breeding cows in various regions, cultivate new types of operation entities such as dairy family farms and dairy farmer cooperatives. Effectively reduce the feeding costs of breeding households, utilize the feed conversion support policies well, and accelerate the progress of high-quality feed collection and storage; implement projects to promote the transformation and upgrading of grassland animal husbandry at the county level, and improve the quality of project construction.

The notice requires promoting the integrated development of dairy farming and processing, strengthening credit and insurance policy support, and establishing a whitelist system for beef and dairy breeding households. Support including beef and dairy cattle, breeding circles, and other livestock and poultry into the range of pledged collateral, encourage banks and financial institutions to innovate special financial products like 'youth savings loan.' Tailor support to the development of beef cattle farming and basic breeding cow insurance according to local conditions. Encourage banks and financial institutions to innovate special financial products, explore subsidies such as interest subsidies to support new types of dairy farming entities and the improving quality of basic breeding cows.