Dining stocks surged in early trading, as of the deadline for this report,$HELENS (09869.HK)$up more than 23%,$XIABUXIABU (00520.HK)$rose more than 13%,$JIUMAOJIU (09922.HK)$up nearly 9%, $NAYUKI (02150.HK)$ rising by over 7%,$HAIDILAO (06862.HK)$up over 6%.
On the news front, Shanghai has decided to issue 'Joy Shanghai' service consumption vouchers for dining, lodging, movies, sports, and other four areas, with an injection of 0.5 billion yuan of municipal financial funds. The fund distribution is as follows: dining 0.36 billion yuan, lodging 90 million yuan, movies 30 million yuan, sports 20 million yuan. Analysis points out that issuing vouchers can directly increase consumer purchasing power, promote service sales, and have a significant impact on the dining industry, entertainment industry, and other consumer sectors.
AXI International pointed out that the growth rate of the catering industry has been slowing down since the beginning of this year, with sales increasing by 6.6% year-on-year from January to August, and the growth rate decreasing month by month. The recovery level compared to 2019 is also declining, with industry sales in August recovering to 113% of the same period in 2019, showing relative weakness. The catering industry is particularly sensitive to consumer expectations, and if expectations improve, performance is expected to rebound significantly.
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