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美高梅指推廣活動開支合理 助美高梅中國(02282.HK)保持市場份額

MGM Resorts International's promotional expenses are reasonable, helping MGM China (02282.HK) maintain market share.

AASTOCKS ·  Sep 25 12:33

According to Asia Weekly, Jonathan Halkyard, Chief Financial Officer of MGM Resorts International (MGM.US), stated that MGM China (02282.HK) plans to invest $0.2 billion in 2022 for capital commitments since the Macau gaming license renewal by the end of the year, which is typically non-gambling related. The related expenses will continue into next year, although they may not reach the same level.

Critics often target MGM China's promotional activities, but Halkyard believes the Macau management team has taken some quite clever initiatives by offering discounts and products that customers truly enjoy. These products are not expensive but can attract customers to revisit the property, contributing to MGM China's increased market share. These activities continue to play a role in MGM China's excess market share.

Halkyard continued that although MGM China's market only accounts for about 12.5% of the gaming tables and less than 10% of the suites, these businesses have consistently maintained around 15% in market share and a high profit margin of over 20%, which is what the group aims to retain. As for MGM, achieving a profit margin as high as 29% in the first quarter proves that the related expenses are justifiable.

The translation is provided by third-party software.


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