Prince Nepia Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Takayuki Morihira) will release the "Nepia Nepinepi Toilet Roll Double the Size 12 Rolls Double Botanical Pattern" nationwide from October 1, 2024 (Tuesday).
Born in 2006 as a sister brand of "Nepia," "Nepinepi" aims to decorate the room, brighten up the mood, and bring cheerfulness. It features cute flower designs and colorful patterns. Responding to the request for the popular botanical pattern print roll from "Nepia Premium Soft" in the Nepinepi series, the botanical pattern debuts in the Nepinepi series. This print roll, designed with light pink and blue surrounding flowers such as petals, buds, and leaves, adds a colorful touch to the toilet.
Born in 2006 as a sister brand of "Nepia," "Nepinepi" aims to decorate the room, brighten up the mood, and bring cheerfulness. It features cute flower designs and colorful patterns. Responding to the request for the popular botanical pattern print roll from "Nepia Premium Soft" in the Nepinepi series, the botanical pattern debuts in the Nepinepi series. This print roll, designed with light pink and blue surrounding flowers such as petals, buds, and leaves, adds a colorful touch to the toilet.
The long roll category in the market is expanding. The 12-roll type has the highest sales amount!
In fiscal year 2023, the long roll category in the toilet paper market expanded by 244% compared to the fiscal year 2019 (see left figure below). Among them, the sales amount of 12 rolls is the highest within the long roll category, accounting for 50% composition (see right figure below). This is believed to be due to the longevity of 2x rolls of 12 rolls being equivalent to the total meters of 24 regular rolls, saving time and effort in purchasing and replacing. With the release of the botanical pattern this time, in addition to brightening the mood with the print roll, we have launched the 2x 12-roll large-capacity product in the hope of making toilet time more pleasant by reducing the effort of refilling and replacing the toilet roll, also known as the "nameless household chore." This product also uses FSC certified paper and employs 10% biomass ink film on the packaging, displaying the Nepia Environmental Mark to show consideration for the environment.
*1 INTAGE Inc. SRI+ Data (Period: April 2019 - March 2024)
*2 INTAGE Inc. SRI+ Data (Period: April 2023 - March 2024)
Concept of the Nepia Environmental Mark
Awareness of consumers towards global warming and decarbonization is increasing. However, there is a certain number of consumers who, despite wanting to purchase products that address these issues, cannot determine due to lack of information on which criteria to use and how to make the right choice.
Therefore, by displaying the "Nepia Environmental Mark" on products at the time of purchase, consumers can instantly determine the environmentally friendly aspect, meeting their needs while promoting understanding of the 'Power of the Forest'.
The "Nepia Environmental Mark" abstracts the concept of "wood" with a triangle design, representing a 'forest' as a whole. Furthermore, by arranging this forest in a circular shape, it evokes the 'earth,' aiming to make consumers aware of the environmental consideration at the time of purchase at the store.
<3 Environmental Consideration Designs>
Raw Materials: Adopting FSC-certified paper derived from properly managed forests to protect the forests
Packaging Materials: Promoting the use of biomass films, biomass inks, and filmless packaging
Product Design: Promoting environmentally friendly product designs to reduce greenhouse gas emissions
FSC certification and Nepia's initiatives
The Forest Stewardship Council (FSC) is one of the third-party organizations that implement international forest certification systems, carrying out certification for properly managed forests from environmental, social, and economic perspectives, with the goal of promoting sustainable forest management.
Oji Nepia promotes responsible forest management by displaying the FSC mark.
Product details
Product Name: Nepia NePiNePi Toilet Roll 2x Roll 12 Rolls Double Botanical Pattern
Release Date: October 1, 2024 (Tuesday)
Specifications: 50m roll Unscented / Packed in 12 rolls
Suggested retail price: Open
Sales Area: Nationwide
Brand Site:
*Release PDF can be found here
◆Contact information for this matter◆
Prince Nepia Co., Ltd. Marketing Headquarters, Commodity Planning Department
TEL: 03-3248-2855
◆Contact Information for General Customer Inquiries on Other Matters◆
Customer Support Room TEL: 0120-985-041 (excluding Saturdays, Sundays, and holidays)
Nepia website
