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Fashion Meets Self-Defense: HERO Non-Lethal Partners With MICHE Handbags

PR Newswire ·  Sep 24 20:58

Salt Lake City, Sept. 24, 2024 /PRNewswire/ -- HERO Defense Systems and MICHE are empowering women in everyday life by bringing together compact and concealable non-lethal defense with iconic interchangeable handbags and accessories designed for women, by women. The two companies are co-marketing their products to provide women and their families with stylish and non-lethal conceal carry weapons they can bring anywhere.

Redefining Safety with Revolutionary Products

HERO non-lethal devices next to a MICHE customizable handbag.
A woman pulls her HERO 2020 from her MICHE handbag.

HERO has gained recognition in the self-defense industry with their uniquely designed non-lethal defense tools. Described as the #1 compact and concealable option with interchangeable cartridges, HERO products have won multiple awards for their patented, powerful devices. Thousands of families trust HERO products like AIIRO and HERO 2020 to defend loved ones while avoiding the dilemmas posed by lethal firearms.

On the fashion side, MICHE has built international success with their interchangeable handbags. Their fashionable PRIMA and DEMI handbags now offer interior concealed-carry options for HERO devices. Over-the-shoulder strap and traditional handles provide easy access to self-defense, while keeping items organized. Zipper closure, reinforced base, and metal hardware ensure contents are secure and safe, while customizable outer designs allow a variety of options for every occasion.

MICHE owner, Angelique Parsons, said "MICHE is thrilled to reinforce our legacy and officially introduce our concealed-carry interchangeable handbags for women who want to protect themselves. We've spent the last two years listening to customers and creating a brand that reflects how women want to dress for modern life. We're excited to partner with HERO and give our ladies the opportunity to carry non-lethal weapons no matter where they go, and most importantly, to be safe."

"Together our mission is to provide fashionable-life-style-solutions that inspire our customers to develop a 'Conceal and Carry' way of thinking" says David Clemons, CEO of HERO. "It's a synergy that enhances both our brands, while furthering our goal to save lives."

More information about the partnership can be found on the respective websites for HERO and MICHE.

HERO Defense Systems LLC

Website:
Social: @Bringahero
Email: [email protected]
Phone: (833) 437-6669

SOURCE HERO Defense Systems

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