Google Cloud today announced an expanded strategic partnership with Snap Inc. to power generative AI experiences within My AI, Snapchat's AI-powered chatbot and one of the largest consumer chatbots available today.

Snapchat will leverage the strong multimodal capabilities of Gemini on Vertex AI, particularly the technology's ability to understand and operate across different types of information like text, audio, image, video, and code, to offer more engaging and innovative features for the Snapchat community through My AI. For example, with Gemini on Vertex AI integrated into the app, Snapchatters can ask My AI to translate a photo of a street sign while traveling abroad, or take a video of different snack offerings to ask which one is the healthiest option.