Original title: App Store handed over the 2019 report card, the growth rate slowed down, but still earned more than Google Play
As the world's most profitable app store andAppleOne of the most profitable businesses, App Store, generated about $50 billion for Apple Inc in 2019. Although the growth rate is much slower than in 2018, sales are still 85 per cent higher than competitor Google Play.
According to data released by Apple Inc on January 8, the App Store App Store has generated $155 billion in revenue for developers since its launch in 2008. In January 2019, the figure was $120 billion.
Do a simple addition and subtraction to find that app developers have made $35 billion on App Store in the past year. According to Apple Inc's sharing policy, developers can get 70% of users' fees on App Store, rising to 85% in the second year of subscriptions.
According to this ratio, it can be calculated that App Store's total sales in 2019 could reach up to $50 billion, of which Apple Inc earned about $15 billion.
Apple Inc has never disclosed App Store's revenue, so the media will estimate this figure based on the amount paid to app developers released by Apple Inc.
Although it is very profitable, the revenue growth of this business is indeed slowing sharply. Apple Inc paid $35 billion to app developers in 2019 and $34 billion in 2018, so the increase was only 2.9% last year. The increase reached 30% the year before last.
Even so, App Store remains the most profitable app store in the world, and its revenue is much higher than that of Google Play. Total sales of App Store exceeded $54 billion in 2019, while sales of Google Play stores were $29.3 billion, according to third-party statistics firm Sensor Tower.
Although Apple Inc is 85% higher than Google, the income gap between the two platforms has narrowed by three percentage points compared with 2018.
Over the past year, App Store has faced the flight of its biggest customer. In the final weeks of 2018, the highest-paid app on the platform--NetflixTurn off the function of directly subscribing to members through iOS app, and stop accepting new users to pay subscription fees through iTunes. New users who want to subscribe to Netflix must pay a subscription fee on the site before they can log into their account on the iOS device and watch the content.
Netflix did so because he was dissatisfied with Apple Inc's 30 per cent "Apple Inc tax". According to Sensor Tower, Netflix was the most profitable non-game application on App Store in 2018, far surpassing Tencent Video, which ranked second. Since its launch, users have paid a total of more than $1.5 billion in subscription fees through iTunes, which means that Netflix has contributed $450 million in income to Apple Inc.
Apps that evade apple tax include Spotify and so on. Without these big customers, the growth rate of App Store revenue will naturally decline.
In addition to disclosing the income of app developers, Apple Inc also released some other data on Wednesday.
For example, App Store has sales of $1.42 billion during the Christmas season (December 24-31); App Store has a record daily revenue of $386 million, which was set on January 1, 2020; Apple Inc News (Apple News) has more than 100 million monthly active users in the United States, Britain, Australia and Canada; Apple Inc podcast (Apple Podcasts) has more than 800,000 shows.
In addition, data from third-party statistical agencies further reveal sales on Christmas Day. Global consumers spent $277 million on Google Play and App Store on Christmas Day, up 11.3 per cent from a year earlier, according to Sensor Tower. Of this total, consumers spent a total of $193 million on App Store, an increase of about 16% over the same period in 2018.Alphabet Inc-CL CThe growth rate of Play is 2.7%.
Photo Source: visualhunt