钛媒体App 9月23日消息,基于大服饰出海的经验,淘天内部将出海战略全面升级为“淘宝天猫出海增长计划”,今日起面向全行业全类目启动招商。即淘宝天猫的美妆母婴、3C数码、运动户外、家居潮玩、小家电等多个行业的商家都可参与。该项目由淘宝天猫招商,阿里国际负责海外的物流和用户运营。平台提供海外邮费补贴,直接对海外消费者包邮。7月,淘宝推出了“大服饰全球包邮计划”,在服饰行业先行试水。
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- 淘宝出海业务加码,从服饰扩容至全行业
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