Goldman Sachs recently released a report stating that in order to reflect the latest forecasts for Apple (AAPL.US), Samsung, Xiaomi-W (01810.HK), Lenovo Group (00992.HK), SONY, and others, it has decided to raise its global smartphone shipments by 1% to 1.21 billion units this year, expected to reach 1.25 billion units in 2025, with an annual increase of 4% and 3% respectively. The bank maintains a cautious outlook on the demand for smartphones, expecting no significant recovery this year.

The bank has listed global smartphone shipment forecasts for 2024 to 2026.

Category│2024 Forecast│2025 Forecast│2026 Forecast

Global smartphone shipments│1.211 billion units│1.247 billion units│1.282 billion units

Annual growth rate│+4%│+3%│+3%

Foldable smartphone penetration rate│2.2%│3.4%│4.1%

------------------------------------------------------------------------

The bank also listed the forecasted shipments and market shares for major smartphone companies in the third and fourth quarters of 2024.

Mobile phone vendors │ Q3 forecast for this year (YoY change) │ Q4 shipment forecast for this year (YoY change)

Global │ 0.296 billion units (-2%) │ 0.322 billion units (-1%)

------------------------------------------------------------------------

Apple (AAPL.US) │ 54 million units (-1%) │ 84 million units (+5%)

Samsung │ 57 million units (-4%) │ 55 million units (+3%)

Xiaomi (01810.HK) │ 42 million units (+1%) │ 42 million units (+4%)

Shenzhen Transsion Holdings Co., Ltd. (688036.SS) │ 29 million units (+12%) │ 29 million units (+3%)

Lenovo Group (00992.HK) │ 15 million units (+23%) │ 14 million units (+9%)

Zhongxing (00763.HK) │ 2 million shares (0%) │ 2 million shares (0%)

SONY │ 1 million shares (+30%) │ 1 million shares (+25%)

------------------------------------------------------------------------

The bank also listed the market share of major smart phone companies in the global shipping volume calculator for the third and fourth quarters of 2024:

Phone merchants │ Third quarter global market share forecast │ Fourth quarter global market share forecast

Apple (AAPL.US) │ 18% │ 26%

Samsung │ 19% │ 17%

Xiaomi (01810.HK) │ 14% │ 13%

Shenzhen Transsion Holdings Co., Ltd. (688036.SS)│10%│9%

Lenovo Group (00992.HK)│5%│5%

Zhongxing (00763.HK)│1%│1%