Great Wisdom September 22｜Trading in US stocks on Friday, Apple (AAPL.US) stock performance is significant, with a remarkable increase in trading volume in the late session. Although the closing loss was not significant, its trading volume quickly jumped to the top position globally. Data shows that at the final time point of the day, the trading volume reached 0.11 billion shares, with a turnover exceeding 25 billion US dollars, and the total daily trading volume reached 72.953 billion US dollars, establishing Apple's stock as the global leader of the day. It is worth noting where such a large amount of selling comes from, obviously not something that ordinary investors can drive, and the market's future direction still needs continuous observation. According to analysis by the Dow Jones market data team, since the iPhone's release, Apple's stock has shown a certain trend over 17 years. On the day of a new iPhone release, the stock price on average drops by 0.1%; and on the listing day, it drops another 0.1%. In the following week, Apple's performance slightly lags behind the large cap. However, in the long run, six months after the iPhone release, Apple's average ROI reaches 11.7%, exceeding the S&P 500 index by 8 percentage points. Although the market's response to the new iPhone is tepid, Apple's long-term growth potential remains strong. Over the past decade, Apple's annualized ROI has reached 26%, far outperforming the performance of large cap indices. The market's underestimation of new products stands in stark contrast to consumers' love for them.