The iPhone 16 series and the Huawei Mate XT three-fold screen phone were released today, as reported by the Science and Technology Innovation Board Daily on September 20th.

The former, just like last year, saw the standard and Plus versions of the iPhone 16 breaking on the market again, while the Pro and Pro Max models are still in high demand. The Mate XT had a situation of being snapped up online.

Reporters from the Science and Technology Innovation Board Daily visited the Apple Store official direct-operated store in the Luohu area of Shenzhen and found that there were still queues for machine pick-up by noon, and many scalpers were holding paper bags waiting to recycle machines.

Store staff at the Apple Store told reporters from the Science and Technology Innovation Board Daily that there are still standard versions of the iPhone 15 series in stock, but the Pro and Pro Max versions still need to be pre-ordered and the arrival time is unclear. 'If you have participated in the 'iPhone Upgrade Program', you can try again at the store after 4 days, you may have priority for available stock.'

Instant retail competition for dividends

"I received a delivery reminder yesterday and I hadn't even got up this morning, I didn't expect to receive it so soon." On the day of the third-party platform and offline store opening, the first batch of users who placed orders through Tmall and the official website had already received delivery from the courier.

More and more e-commerce and instant retail platforms have joined the apple's new product launch event. The 'Instant Retail Consumer Electronics Industry White Paper' shows that instant retail has become an important way for mobile phone brands to launch new products and expand market scale. In the past 3 years, the consumer electronics category has achieved rapid growth in the instant retail market. The compound annual growth rate from 2021 to 2026 is expected to reach 68.5%, and the scale of the instant retail consumer electronics industry will exceed one trillion in 2026.

As the only official flagship store of Apple on the e-commerce platform, the first batch of consumers who placed orders through Tmall and the official website have received notifications of home delivery through mobile phones when third-party platforms and offline stores just started selling.

According to Taobao Tmall, the desert gold-colored iPhone 16 Pro and iPhone 16 Pro Max are the most popular, and the first batch of supply sold out immediately. Tmall replenished the stock overnight, up to 15 times within an hour, and has maintained sufficient supply.

Tmall stated that the supply of iPhone 16 in Tmall Apple Store official flagship is more sufficient, and it has the same genuine guarantee and rights as the Apple official website. It is reported that the number of fans of the Tmall Apple Store official flagship store has reached 26.45 million, with an increase of 0.42 million fans within 3 days from the release of the new product to pre-order.

Meituan told reporters that nearly 7,000 Apple authorized stores nationwide simultaneously sold new phones through the Meituan 'takeout sales' feature. The number of new stores has increased compared to last year, and the store owners are mainly concentrated in third- and fourth-tier cities and county areas.

The person in charge of an Apple authorized store in Jinghong, Yunnan, said that currently more than 60% of the store's online sales come from instant retail channels such as Meituan Flash Purchase, and the supply of the new iPhone 16 this year is more sufficient.

Ele.me announced that it has reached cooperation with 4,000 Apple authorized stores this year, and Ele.me consumers can receive their new phones within half an hour.

Offline queues are still present, scalpers: The standard version and Plus of iPhone 16 have already been sold at a premium.

"I don't want to wait for even a second. I must get my hands on the new product as soon as possible!" On September 20th, 8:00:32, at a Suning store, Mr. Rong, a senior Apple fan, traded in his old phone to purchase an iPhone 16 Pro Max. He chose the 256GB version and the popular Desert color.

It is worth noting that there is also a long line at the iPhone counter in the Hema X Membership Store. According to official information from Hema, the Hema X Membership Store is selling the iPhone 16 series simultaneously, and consumers can buy it in stock without reservation.

Scalpers have told the Star Daily that the standard version and the Plus version of the iPhone 16 have already dropped in price, and they are no longer accepting machines of the standard version and Plus version. "Now we mainly accept the Pro version and Pro Max version, but we can't make much money by reselling them. We mainly earn a commission."

After asking a few recycling merchants, the reporter learned that the premium for the iPhone 16 Pro this year is very low, only 100-200 yuan, but for the iPhone 16 Pro Max, especially the new color Desert Gold Titanium Metal, the price can increase by 300-400 yuan.

A similar situation has also occurred in Hong Kong, just a river away from Shenzhen. The standard version and Plus version are not popular, while the Pro version and Pro Max version are out of stock.

After receiving the first iPhone 16 Pro, some consumers chose to reject it. The consumer told the reporter: "The color I ordered was not accepted by scalpers, and also this year the iPhone 16 Pro cannot use Apple Intelligence. I think I can wait until singles' day sales to buy it again, at least the price will be much more favorable."

Yu Chengdong personally promoted Huawei's triple-folding station.

On September 7th, the Huawei Mate XT Masterpiece started pre-orders and ignited the market, accumulating over 6 million reservations on the Huawei Mall.

In the Suning Easy Buy store in Nanjing Xinjiekou, two triple-folding screen new phones are displayed in a prominent position at the entrance. "Since the Huawei Mate XT Masterpiece has arrived in-store, the customer flow in the experience area has nearly doubled," the store staff told the reporter.

"I rushed to Suning to experience the newly released phone and promptly reserved one." Mr. Li, who is ordering the Huawei Mate XT Masterpiece at Suning, said.

Huawei Terminal BG Director Yu Chengdong personally visited the Shanghai Huawei flagship store today to deliver phones to the first batch of triple-folding screen users. Yu Chengdong stated that the current number of reservations has exceeded 6 million, and Huawei is working overtime to increase production capacity.

The Huawei Mate XT triple-folding screen phones are also selling well online. The official Huawei online platform shows that all models of the Mate XT Masterpiece were instantly sold out, with the official website channel currently out of stock and the purchase page showing "lining up." Huawei's mall indicates that a restock will be available on September 21st at 10:08.

On the second-hand platform, many sellers who have received the first batch of goods have listed the Mate XT foldable screen mobile phone, and the premium has been reduced from the previous 0.02-0.03 million to around 0.01 million yuan.

In addition to the official online store, the Mate XT foldable screen is also available in the official self-operated stores of Tmall, jd.com, and Suning Tesco. Suning Tesco has placed 2 foldable screen prototypes in its Nanjing Xinjiekou store.

Store employees at Suning Tesco said, "Since the arrival of the Huawei Mate XT flagship model, foot traffic in the experiential area has nearly doubled."