According to Guandian.com, ke holdings (02423.HK) under Beike-W spent 1.076 billion yuan to win a residential land located in Phase III of Chengdu Financial City, with a premium rate of 42.19% and a floor price of 27,300 yuan per square meter, breaking the record for Chengdu's land floor price.

Ke Holdings stated that the project is initially positioned as high-end products, and it is expected that the whole process will be independently operated by the Beike Home team, fully embodying the C2M (from consumer to manufacturer) concept of Beike Home in terms of land acquisition, positioning, design, and marketing.

The land area of the site is 23.6 mu. As an emerging area of Chengdu, the planning, design, and industrial layout of Phase III of the Financial City are of high standards, indicating the future development potential of the area.