Artificial intelligence may be a useful tool for financial advisors, but it will not solve their every problem.
There are three ways that financial advisors can use AI to their utmost benefit,AssetMarkand Wealthmanagement.com say in a report: optimizing lead generation, segmenting the market and improving client communication.
Lead Generation
AI tools have proven to increase lead generation by as much as 50% and lower costs by as much as 60%, the report said.
"AI tools can build profiles based on names, publicly available data, and data from third-party vendors," the report stated.
"These profiles can be compared to...
Login or create a forever free account to read this news
Sign up/Log in