Affirm CEO Max Levchin stated that more and more retailers are willing to bear the cost associated with interest, offering zero-interest loans to attract consumers.

According to Adobe Analytics data, the usage of 'buy now, pay later' option in last year's Cyber Monday online consumption increased by 16% to $67 billion.

An agreement reached earlier between Affirm and apple allows Apple Pay users to utilize their installment payment services, with the 'buy now, pay later' service launched this week.