Mars expands upon its iconic peanut butter portfolio with a beloved, nostalgic flavor
NEWARK, N.J., Sept. 19, 2024 /PRNewswire/ -- Today, M&M'S, proudly a part of Mars, announced its latest treat that puts a comforting twist on a classic favorite: M&M'S Peanut Butter & Jelly. The first new flavor innovation since 2022, the delicious addition features berry flavored bite-sized chocolate treats with a deliciously smooth peanut butter center that will transport fans to the comforting experience of a PB&J sandwich.
"Peanut butter M&M'S have always been a popular flavor with our fans, so we're excited to double down on their excitement - with a twist," said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. "Our new M&M'S Peanut Butter & Jelly taps into a cross-generational staple, turning a delicious and comforting snack into a bite-sized treat to be enjoyed and shared."
Peanut Butter & Jelly is the latest star of M&M'S Peanut Butter portfolio, joining M&M'S Peanut Butter, M&M'S Peanut Butter Minis and M&M'S Peanut Butter Mega, which captures the comforting, smooth flavor into poppable mini and mega sizes for just the right amount of peanut butter punch.
M&M'S Peanut Butter & Jelly will be available at retailers nationwide and online at MMS.com beginning December 2024, in three sizes: Single Size (1.63 oz.), Share Size (2.83 oz.) and Sharing Size Stand Up Pouches (8.6oz).
For more details on M&M'S Peanut Butter & Jelly, visit MMS.com and follow M&M'S on Facebook, X, TikTok and Instagram. To be among the first to know about future brand news, sign up for M&M'S newsletter here
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world.
Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With more than $47 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original, CESAR, Cocoavia, DOVE, EXTRA, KIND, M&M's, SNICKERS, PEDIGREE, ROYAL CANIN, and WHISKAS. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD, BLUEPEARL, Linnaeus and VCA – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing.
For more information about Mars, please visit . Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
Contact: | Angelina Franco Pesci Katie Durkin |
Mars Wrigley Weber Shandwick | |
angelina. [email protected] [email protected] |
SOURCE Mars, Incorporated
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