According to industry insiders, Jiugui Liquor held its 2024 semi-annual performance briefing on September 19th. An investor asked Jiugui Liquor's Vice Chairman and General Manager, Zheng Yi, about the current effectiveness of destocking efforts in the baijiu industry, which has been the focus throughout the year. The company has emphasized the development of both the domestic market in Hunan province and the market outside the province. Can you explain the difference in focus and the current effects of these developments? Zheng Yi, Vice Chairman and General Manager of Jiugui Liquor, replied that since 2023, the company has been promoting the transformation work of the BC linkage model, gradually adjusting marketing resources and strengthening channel optimization to help reduce channel inventory. He said that, in terms of results, activities such as consumers scanning QR codes when opening bottles and consumer sales events have achieved positive effects. However, there is still a certain gap between the expected results and the actual results due to the impact of the market environment.
酒鬼酒总经理郑轶:去库存相关效果与规划进度仍存在一定差距
Jiugui Liquor General Manager Zheng Yi: There is still a certain gap between the effects of destocking and the planned progress.
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