$Alphabet-A (GOOGL.US)$YouTube, owned by Google, announced on Wednesday that it will introduce a series of advanced AI features for creators on its Shorts platform. These features are based on Google DeepMind's video generation model.

The newly launched Veo feature will provide convenience for creators, allowing them to add virtual backgrounds to their videos using AI technology, and generate independent 6-second video clips with just a simple text prompt.

YouTube CEO Neal Mohan expressed his expectation for the Veo feature at the Made on YouTube event in New York, believing that it will help creators produce short films more efficiently with the assistance of AI.

Mohan emphasized that all AI features introduced by YouTube are aimed at 'truly enhancing your workflow, making it faster and more efficient, and making your creativity become a reality faster.' Veo's AI background feature is an upgraded version after the 'Dream Screen' launched in 2023, and is expected to be released later this year, while the 6-second AI video clip feature is planned to debut in 2025.

In addition to Veo, YouTube also plans to add new features to its Studio application, including using AI to generate video titles, thumbnails, and creative content, which are expected to be released before the end of 2024.

Creators have been actively exploring how to utilize generative AI technology. They have started using this technology to insert clips into videos or create video content entirely generated by AI.

However, there are also creators who express concerns about their videos being used to train the AI model behind Veo. Comedian Thomas Simmons, who has over 15 million subscribers on YouTube, has expressed his concerns: 'I feel complex about all this AI stuff. It hasn't brought me confidence and warmth.'

There are also concerns that with the increasing amount of AI-generated content, there may be issues related to intellectual property protection, as well as the problem of AI-generated spam content flooding platforms like Facebook.

To address these concerns, YouTube has stated that all AI-generated content will be watermarked and labeled to clearly indicate that it was created by AI.

Generative AI has brought a new perspective to the creator economy, allowing creators to use tools that are normally only available to large-scale language models for free. Mohan believes that we are at a 'confluence of technology and creativity,' and that everything YouTube is doing is to 'enhance human creativity'.

Editor/ping