After the well-known mainland anchor was suspected of selling "Hong Kong Mei Cheng Mooncakes", which was believed to be a fake Hong Kong brand and misleading consumers, according to domestic media reports, some netizens pointed out that the mooncakes of Dongfang Zhenxuan (01797.HK) purchased by the anchor in 2022 were packaged by "Guangzhou Meicheng Food Technology Co., Ltd.", consistent with the manufacturer of "Mei Cheng Mooncakes".
In response to the media's inquiry, Dongfang Zhenxuan's customer service stated that they had collaborated with Mei Cheng in 2022 to launch a lava mooncake, but emphasized that the product was produced according to Dongfang Zhenxuan's standards, ensuring the quality of the product and complying with national standards. As for the full range of mooncakes in 2023 and 2024, there was no collaboration with Mei Cheng. Dongfang Zhenxuan has not yet responded to the inquiry.