鉴于亚太地区是TechInsights追踪的所有关键地区中潜在市场规模(TAM)最大的地区，建议智能手机供应商将该地区的新兴市场(如印度和东南亚部分地区)作为推动增长和获取大量市场份额的战略重点。According to TechInsights data, the Asia-Pacific smart phone market grew by 8% year-on-year in Q2 2024, consistent with the global smart phone market growth rate during the same period.
According to TechInsights data, the Asia-Pacific smart phone market grew by 8% year-on-year in Q2 2024, consistent with the global smart phone market growth rate during the same period. vivo became the leader in the Asia-Pacific region with a market share of 16%. OPPO Group and Xiaomi (01810) followed closely, each holding a market share of 15%. Apple (AAPL.US) and Samsung maintained their positions in the top five.
Among well-known brands, Motorola, Google, and Huawei stood out as the fastest growing suppliers, each achieving a year-on-year growth rate of over 50%, with Motorola even achieving triple-digit annual growth.
Given that the Asia-Pacific region has the largest potential market size (TAM) among all the key regions tracked by TechInsights, it is recommended that smart phone suppliers prioritize emerging markets in this region (such as India and certain parts of Southeast Asia) as strategic focal points for driving growth and gaining a significant market share.
