September 18, 2024

Bridgestone Europe's group company, Bridgestone Europe NV SA (hereinafter BSEMEA), will deliver the new car tire for the Audi new model EV 'Audi e-tron GT' with the 'POTENZA SPORTA' (Potenza Sport A) equipped with 'ENLITEN' technology, which achieves the highest proportion of recycled resources and renewable resources at 55% among Bridgestone's mass-produced tires.

"POTENZA SPORTA" uses recycled resources and renewable resources that have obtained ISCC PLUS certification※3 as raw materials, and it is composed of 55% recycled resources and renewable resources (including natural rubber and bio-based polymers) and 20% recycled resources (such as tire-derived ground rubber, carbon black derived from recycled oil, silica derived from rice husks, lignin, zinc oxide derived from recycled resources, and recycled carbon black).

In addition, this product incorporates the product design platform technology "ENLITEN" to reduce rolling resistance, improve the ratio of recycled resources and renewable resources, enhance wear resistance and wet performance, and improve the performance demanded in the European market and EV. This contributes to the realization of the powerful Audi e-tron GT's high sports performance and safety performance, as well as a range of 500 km※4 and sustainability.

Comment by Steven De Bock, BSEMEA Vice President, Original Equipment:
"POTENZA SPORTA" demonstrates Bridgestone's innovative technology and commitment to sustainability. This tire will be an important milestone as Bridgestone aims for 100% sustainable materialization※5 by 2050. We are proud to be able to mass-produce tires that use 55% recycled resources and renewable resources as raw materials and have obtained ISCC PLUS certification, in order to realize Bridgestone's vision of being a 'sustainable solutions company'."

Bridgestone will continue to commit to the "Bridgestone E8 Commitment"※6 by providing tires equipped with the product design platform technology "ENLITEN", which is positioned as the 'new premium of the EV era', and through the spread of sustainable tires and solutions, contribute to a better global environment for future generations.

1. ※1 "ENLITEN" is a product design platform technology that improves conventional tire performance and customizes various performance requirements for each customer and mobility. It not only meets the needs and wants of customers for tires, but also adds an edge to the performance that inspires customers, and achieves new value that customers cannot imagine through 'ultimate customization'.
2. ※2 "POTENZA" is Bridgestone's sports tire brand that provides speed and driving pleasure from the circuit to ordinary road driving.
3. ※3 ISCC PLUS certification is a certification system developed by ISCC (International Sustainability and Carbon Certification) that focuses on biomass and recycled resources as raw materials. It verifies whether the product meets the requirements for traceability through the supply chain. This product is produced based on the mass balance system certified by ISCC.
4. The 500km cruising range is based on Audi's internal tests. The actual distance that can be covered on a single charge varies mainly due to individual driving habits, terrain, outside temperature, and the vehicle's load.
5. Bridgestone positions sustainable materials as those derived from continuously available resources, which are viable as a business in the long term, and have minimal environmental and social impact throughout the entire lifecycle from raw material procurement to disposal.
6. *6 Bridgestone E8 Commitment
   Bridgestone has established the corporate commitment "Bridgestone E8 Commitment" to realize its vision of becoming a sustainable solution company that provides social value and customer value in 2050. We will proceed with management while earning trust from the future, and commit to creating the eight values (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, Empowerment) that begin with "E" in a Bridgestone-like manner, and support a sustainable society together with employees, society, partners, and customers.

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