值得注意的是，只有包含“C2PA元数据”的图像才会在搜索中被标记为AI处理过的。C2PA（内容来源与真实性联盟）是一群致力于制定技术标准的组织，旨在追踪图像的历史，包括捕获和/或创建图像的设备和软件。Google will mark AI-generated and edited images in the “About this image” window in Search, Google Lens, and the Circle to Search feature on Android, and similar prompts may appear on other Google platforms such as YouTube. Google said it will share more relevant information later this year.
Google said on Tuesday that it plans to make adjustments to Google search to make users more aware of which images in search results are generated by AI or edited by AI tools.
The company said that over the next few months, Google will mark AI-generated and edited images in the “About this image” window in Search, Google Lens, and the Circle to Search feature on Android, and similar prompts may appear on other Google platforms such as YouTube. Google said it will share more relevant information later this year.
Notably, only images containing “C2PA Metadata” will be marked as AI processed in searches. C2PA (Content Source and Authenticity Alliance) is a group of organizations dedicated to developing technical standards to track the history of images, including the equipment and software that captured and/or created them.
Currently, companies including Google, Amazon, Microsoft, OpenAI, and Adobe all support C2PA. However, the Union's standards have yet to be widely adopted. Earlier, there were media reports that C2PA faces many challenges in promotion and interoperability. Currently, only a few generative AI tools and Leica and Sony cameras support the organization's specifications.
Additionally, like any metadata, C2PA metadata can be removed, erased, or corrupted to the point where it cannot be read. However, images generated by popular generative AI tools (such as XAI's Grok chatbot's Flux for image generation) do not contain C2PA metadata, in part because their developers have yet to agree to support the standard.
However, analysts believe that despite this, it is better to have measures than nothing, especially when AI deepfakes (deepfakes) spread rapidly. According to the survey, most people are concerned about being profoundly falsified and deceived, and that AI may facilitate the spread of false propaganda. According to one estimate, scams involving AI-generated content grew 245% between 2023 and 2024. Deloitte expects losses associated with deep forgery to soar from $12.3 billion in 2023 to $40 billion in 2027.
