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Nationwide summer financial and economic education event for elementary school students
~ Participation in the Nomura Learning Classroom doubled compared to the previous year. ~September 17, 2024
Nomura Holdings, Inc.
Nomura Holdings Co., Ltd. (Representative Executive Officer, Group CEO: Kentaro Okuda, hereinafter referred to as 'the Company') has conducted the nationwide Summer Kids Event 2024 'Nomura Learning Classroom', a summer financial education event for elementary school students, in order to provide a learning opportunity for the children who will shape the next generation in the field of finance and economics. A total of 1,196 sets of parents and children (2,605 people, approximately double the number in 2023) from elementary school grades 3 to 6 nationwide experienced foreign exchange volatility through games and enjoyed learning about the appreciation and depreciation of the yen.
It has significantly expanded its scale and implemented it in 46 department stores and 3 partner banks.
This event, which is the second time this year, was implemented in 46 department stores nationwide and in collaboration with Yamaguchi Joint Bank, Ltd. (Head of the Executive Committee: Tooru Yamazaki, hereinafter referred to as 'Yamaguchi Joint Bank'), Awa Bank, Ltd. (Representative Director and Head: Takehisa Fukunaga, hereinafter referred to as 'Awa Bank'), and Oita Bank, Ltd. (Head of the Executive Committee: Yasuhide Takahashi, hereinafter referred to as 'Oita Bank'). The event was expanded significantly from 2023 (implemented in 33 department stores and 1 partner bank in 2023).
Approximately 90% of the participants said they would like to recommend it to a friend.
Feedback from parents included comments such as 'It was a very meaningful time because the children were engrossed in it and enjoyed participating,' 'It became a motivation for the children to become interested in the news and the world,' and 'As a parent, I didn't have much knowledge about finance, so I learned a lot.' This event, where professionals in finance from various regions served as lecturers, received responses from approximately 99% of the participants as 'very satisfied' or 'satisfied', and approximately 90% said they would like to recommend it to a friend.
Survey respondents
Out of a total of 1,196 sets and 2,605 participants, 729 parents responded.
Event period
July 20, 2024 to August 28, 2024
Number of implemented programs
Total of 78 times nationwide
Implementation at Nomura Securities (46 branch offices)
Sapporo, Asahikawa, Yamagata, Koriyama, Mito, Utsunomiya, Takasaki, Kawaguchi, Urawa, Head Office Sales Department, Ikebukuro, Omori, Chofu, Machida, Tachikawa, Hachioji, Koiwa, Kashiwa, Tamaplaza, Totsuka, Fujisawa, Yokosuka, Atsugi, Nagano, Shizuoka, Numazu, Okazaki, Toyohashi, Gifu, Yokkaichi, Kanazawa, Osaka, Umeda, Hirakata, Kyoto, Okayama, Kurashiki, Tokuyama, Matsuyama, Kochi, Fukuoka, Kitakyushu, Saga, Kumamoto, Miyazaki, Kagoshima
Implementation at partner banks
San'in Joint Bank, Awa Bank, Oita Bank
Under the purpose of "challenging the world with the power of the financial capital market and realizing a prosperous society", the Nomura Group is actively working on activities related to solving social issues. In terms of financial education, for over 25 years, they have been providing donation courses, outreach lessons, seminars, etc. to a wide range of generations, from elementary school students to adults, with the total number of participants exceeding 1.1 million. In the future, they will continue to contribute to the realization of a prosperous society by promoting the improvement of financial literacy through the expansion of financial education and the flow from savings to asset formation.
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