Hatena <3930> announced its financial results for the fiscal year ending July 2024 on the 13th. Revenue increased by 5.1% year-on-year to 330.9 billion yen, operating profit decreased by 60.7% to 6.8 billion yen, ordinary profit decreased by 49.9% to 9.1 billion yen, and net income decreased by 37.4% to 6.2 billion yen.

The revenue from the content platform service decreased by 13.6% year-on-year to 36.3 billion yen. The number of registered users for the main service, 'Hatena Blog,' continued to increase steadily. However, various paid plans for individuals such as 'Hatena Blog Pro' faced intensified competition due to the proliferation of various SNS platforms, leading to sluggish revenue from subscriptions. Sales of ad network advertisements placed on the content platform service stagnated due to factors such as a decline in ad prices.

The revenue from content marketing services decreased by 8.8% to 63.6 billion yen. As a BtoB stock-type business, they have been offering services such as building and operating owned media using 'Hatena Blog Media' and native advertisements, banner ads, and collaborative advertisements utilizing UGC services such as 'Hatena Blog.' They have been promoting services not only through the full-service 'Regular Plan' but also by introducing a budget-friendly 'Light Plan' and a 'Hiring Owned Media Plan' to quickly and affordably launch owned media as part of recruitment marketing. As part of their sales strategy, they approached new customers through agent sales by human resources-related companies to increase the number of new media introductions. However, due to some individual cases where advertising was restrained, they did not secure continuous orders, leading to a challenging sales environment. As a result, the total number of projects for 'Hatena Blog Media' remained at 142 (no change from the previous period).

The revenue from technology solution services increased by 13.7% to 230.9 billion yen. Regarding the manga viewer 'GigaViewer for Apps,' they started its implementation on 'Shonen Jump+' (service provider: Shueisha) on March 28, 2024. Significant contribution to performance began in the middle of the fourth quarter and is expected to continue even after the fiscal year ending July 2025. The manga viewer 'GigaViewer for Web' was also implemented for 'Comico Earth Star' (service provider: Earth Star Entertainment), 'Comic Bunchkai' (service provider: Shinchosha), and 'OUR FEEL' (service provider: Choucream). It was implemented in a total of 16 companies for the app version and web version, with a total of 25 services, showing solid revenue growth. For entrusted services, the delivery and acceptance of deliverables for multiple entrusted development projects were completed. Maintenance operation services led to revenue growth through the accumulation of operation projects. 'Mackerel' became the first domestic company to obtain the 'AWS DevOps Competency' certification under AWS's partner program 'AWS Partner Competency Program.' Furthermore, they were awarded the 'APN Technology Partner of the Year 2019 - Japan' at the 'APN Partner Network Award 2019' from AWS, recognizing their contribution to AWS's business. In February 2024, they became the first Japanese company to obtain the 'AWS ISV Workload Migration Program' partner certification. This increased the recognition of their server monitoring services within AWS, allowing them to further accumulate deployment records.

Regarding the performance forecast for the full year ending July 2025, they expect revenue to increase by 13.6% year-on-year to 376 billion yen, operating profit to increase by 199.2% to 20.3 billion yen, ordinary profit to increase by 123.6% to 20.3 billion yen, and net income to increase by 125.6% to 14 billion yen.