Commodity and brand.

From the collaboration between shiseido company,limited sponsored adr and Ion, a high-performance anti-aging cream has evolved from the Revital line of beauty dermatology in front of the mirror.

~November 20, 2024 (Wednesday) Release ~ Reservations will start from September 17 (Tuesday).

Shiseido Japan Co., Ltd. (hereinafter referred to as Shiseido) and Aeon Retail Co., Ltd. (hereinafter referred to as Aeon Retail) have jointly planned and developed a cream from the anti-aging care brand "Revital" that focuses on technology that reaches deep into the advanced dermatology stratum corneum. The cream, "Revital Extra Rich Cream Advanced (Quasi-drug)" [2 types, suggested retail price of 19,000 to 20,000 yen (including tax)], will be released on November 20, 2024 (Wednesday). It will be sold at 446 stores, including "Aeon," "Aeon Style," "Aeon Super Center," "Daiei," and others nationwide.
Age care refers to moisturizing care according to age.
Prices are reference retail prices. (Prices may vary depending on the store)
Some stores may not carry the product.

Revital Extra Rich Cream Advanced

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Commodity List

- Revital Extra Rich Cream Advanced (Quasi-drug) 50g Reference retail price 20,000 yen (including tax 22,000 yen)
- Revital Extra Rich Cream Advanced Refill (Quasi-drug) 50g Reference retail price 19,000 yen (including tax 20,900 yen)
*Price is a reference retail price. (May vary by store).

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Background of the Release

According to Revital's survey [3], it was found that 87% of respondents were interested in cosmetic medicine, but had no experience with procedures. The reasons for hesitation include wanting to continue care at home and feeling anxious about procedures. There is a demand for high-functioning and effective skincare and beauty treatments that can be done at home.
On the other hand, it was found that the usage rate of creams dramatically increases in one's 40s, with the expectation of anti-aging effects [4]. This is not only due to partial dryness or lack of moisture, but also the beginning of concerns about overall facial problems such as lack of firmness and fine lines. This leads to the use of creams [4].
Therefore, Shiseido and Ion Retail have incorporated the concept of advanced beauty dermatology into creams that can be used at home, capturing the changing awareness of customers as they age. This is based on Shiseido's 40 years of aging care research technology and the marketing information obtained by Ion Retail's beauty care advisors from the daily feedback of customers and cosmetic needs.
*3 Based on a Shiseido survey conducted in December 2023 (targeting 66,790 women aged 25 to 59).
*4 Based on a Shiseido survey conducted in November 2023 (targeting 3,000 women aged 15 to 69).

Product features:

"Revital Extra Rich Cream Advanced" is a high-performance aging care cream that approaches advanced beauty dermatology with cutting-edge beauty technology. It contains the highest concentration of the beauty ingredient "WinSpeed Complex 2" ever in Revital Extra Rich Cream. It builds up moisturized firmness and leads to soft and plump skin with every pore. With a premium formula that gives a satisfying feel, it achieves a rich texture like an oil treatment and enhances the satisfaction of your skincare routine. It enables you to have a vibrant and beautiful appearance full of moisture and firmness to be yourself even after 5 years or 10 years."
About New Revital
Revital was born in 1979 as a brand for women who age beautifully. In October 2023, we focused on the technology that reaches deep into the stratum corneum of advanced beauty dermatology and evolved into "Beauty Dermatology in front of the mirror" Revital. As the first product, we released the "Revital Eye Zone Booster (sold as Shiseido Eye Serum)" utilizing advanced hyaluronic acid research technology, and as the second product, we released the lotion "Revital Skin Hydrator (OTC product)" and the beauty emulsion "Revital Skin Wrap (OTC product)" [Total of 4 products with a suggested retail price of 7,000 to 8,500 yen (tax included: 7,700 to 9,350 yen)].

Please see the release PDF for detailed product information.

*The content contained in this release is accurate at the time of announcement, and may differ from the latest information. Please note.