Doing a good job in protecting the rights and interests of financial consumers is a concentrated manifestation of the political and people-oriented nature of financial work, and it is also an inevitable requirement to promote the high-quality development of the financial industry. At present, strengthening the protection of financial consumer rights and interests has not only become a top priority for regulatory authorities, but also a key factor for China Pacific Insurance to improve customer service scenarios and comprehensively enhance service quality. On September 12, 2024, the Service Trade Fair opened grandly, and China Pacific Insurance introduced the publicity of consumer rights protection into this international event.

International friends communicate with China Pacific Insurance employees at the financial education booth.

As the global partner and designated insurance service provider of the 2024 Service Trade Fair, China Pacific Insurance made a grand appearance at the main venue of the Fair with a 266-square-meter booth under the theme of 'China Pacific Insurance, New Quality Force'. In this exhibition, China Pacific Insurance also specifically set up a financial consumer rights protection publicity and education area, which is carefully planned into three major sections: display area, interactive experience area, and in-depth communication area. The three highlight areas complement each other, creating a vivid picture of financial education, realizing the 'smart', 'interesting', 'popular' and 'standardized' aspects of financial knowledge, and providing comprehensive education services for financial consumers.

Entering the financial education booth, the first thing that catches the eye is the 'display area', which showcases the themed posters for the 2024 Financial Education Promotion Month and a series of educational promotional videos independently created by China Pacific Insurance. These videos vividly demonstrate the company's firm belief and practical actions in honest operation and service to the people. These videos not only cover content such as preventing illegal fundraising, anti-money laundering, and financial public service announcements, but also allow visitors to intuitively experience the active contributions and style of China Pacific Insurance in the field of financial education through highlights from past activities.

The communication area is the intersection of knowledge and service. China Pacific Insurance's Beijing Property Insurance Branch specially prepared a Chinese-English and Braille version of the 'Financial Consumer Service Manual', as well as a variety of financial knowledge brochures such as the electric vehicle safety driving manual, payment security, and anti-money laundering, to provide comprehensive and convenient financial education materials for consumers with different needs.

Of particular note is the interactive area, where China Pacific Insurance has created an immersive digital exhibition hall for consumer education through independent research and development. Here, original consumer protection knowledge mini-classes, a display of the eight rights of financial consumers, as well as vivid and moving disaster relief short films 'Unnamed "Back"' and 'Responsibility', collectively build a comprehensive and multi-level financial education ecosystem. Especially the financial consumer protection knowledge content designed for special groups such as the elderly, young people, and new citizens reflects the precise positioning and humanistic care of TAI BAO's financial education. In addition, this area also features carefully designed fun interactive games, such as 'Recognizing the "True"' with wisdom eyes, interactive quizzes on consumer protection education, and a smart big puzzle, allowing visitors to learn about financial knowledge in a relaxed and enjoyable atmosphere and enhance their risk prevention awareness.

As a responsible insurance company, China Pacific Insurance has always regarded financial education as an important cornerstone of corporate development and continuously explored and practiced it. In this 'Financial Consumer Protection Enters the Service Trade Fair' event, China Pacific Insurance has not only enhanced the public's financial literacy through the integration of online and offline, internal and external financial education matrix, but also closely combined the protection of consumer rights and interests with practical benefits for the people and the activities of the party's development, standardizing and improving the quality and efficiency of financial services through the 'party building+' model. In the future, China Pacific Insurance will unwaveringly uphold the core value of 'customer-centricity', use technological innovation as a strong engine, service upgrade as a key leverage, continuously broaden the boundaries and depth of financial services, and build a more harmonious, healthy, and sustainable financial environment, deeply rooting the power of insurance in people's hearts, and constructing an indomitable protective net for the happy life of the people, escorting every dream and hope.