On September 14th, Stellantis' auto brand Jeep in the USA market has seen a five-year consecutive decline. Jeep is planning to turn the USA SUV brand profitable, with a target of selling approximately 1.5 million SUVs globally by 2027, including 1 million in the USA. Jeep's sales in the USA dropped sharply by 34% from the historical high of over 970,000 SUVs in 2018 to just under 643,000 units last year. Jeep plans to lower product prices, including models like Jeep Compass and Grand Cherokee SUV; introduce special offers such as discounts or 0% financing; increase marketing and advertising spending; and hold a roadshow with dealers soon to address other issues and concerns.
Jeep目标是2027年在全球销售约150万辆SUV
Jeep's goal is to sell approximately 1.5 million SUVs globally by 2027.
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