According to the National Immigration Administration, during the Mid-Autumn Festival holiday, the influx of cross-border tourists, compatriots in Hong Kong, Macao, and Taiwan, and overseas Chinese returning home will overlap, and the country's ports will welcome a peak in inbound and outbound travelers, with an average of 1.8 million people per day, an increase of 21.9% compared to the same period last year.

The peak of inbound and outbound passenger flow is expected to be mainly on September 14th and 17th.

Large international airports have seen a steady increase in inbound and outbound passenger flow, with Beijing Capital Airport, Shanghai Pudong Airport, Guangzhou Baiyun Airport, and Chengdu Tianfu Airport expected to receive an average of 420,000, 950,000, 420,000, and 160,000 inbound and outbound travelers respectively.

The passenger flow at adjacent land ports to Hong Kong and Macao continues to grow, with Zhuhai Gongbei, Qingmao, Hong Kong-Zhuhai-Macao Bridge, and Hengqin ports expected to receive an average of 320,000, 100,000, 80,000, and 78,000 inbound and outbound travelers respectively, while Shenzhen Luohu, Futian, Shenzhen Bay, and Guangzhou-Shenzhen-Hong Kong high-speed rail West Kowloon Station are expected to receive an average of 200,000, 177,000, 125,000, and 93,000 inbound and outbound travelers respectively.

CITIC Securities stated in a research report that recent questionnaire survey data from the CITIC-CLSA CRR team shows that the overall travel interest of residents surveyed during the 2024 National Day holiday has decreased compared to the same period in 2023, possibly due to the longer holiday period the previous year, but the willingness to travel among low-income and affluent groups is still increasing.

Long-haul travel during the holiday is still popular. Compared to the 2023 National Day holiday, the interest in outbound travel among the surveyed residents has increased, but compared to this year's Spring Festival, the interest in traveling to foreign destinations remains relatively stable, with a slight decrease in interest in Hong Kong and Macao.

The per capita travel budget of surveyed residents is higher than the 2023 National Day holiday, but lower than this year's Spring Festival and May Day holiday.

According to Zhītōng Finance APP, Huáxī Securities has released a research report stating that the summer vacation is coming to an end, and domestic and cross-border tourism continue to maintain a high level of activity. With the approach of the Mid-Autumn Festival holiday, the tourism market will experience another peak.

According to Southwest Securities' research report, from a medium to short-term perspective, it is expected that the tourism market will only recover to 75%-80% of the 2019 level in 2024. Currently, the willingness to consume in the tourism industry ranks first among residents. The tourism industry will continue to experience a high-speed recovery phase in the future. It is expected that the reduction in rainfall and extreme weather conditions in the southern region during late summer or autumn will help the recovery of passenger flow. The valuation of the tourism sector is relatively low, and currently, the PE valuation of most listed companies in scenic spots is at the lowest level of about 15-25 times before the pandemic. The industry is active and there is room for valuation recovery.

Tourism and hotel-related industry companies include:

Fosun Tourism (01992), Tongchengtravel (00780), Fosun Tourism Group-S (09961), and H World Group-S (01179), among others.