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'Unity Cancels Its Much-hated Runtime Fee, Opting For Traditional Price Increases Instead' - Venture Beat

Benzinga ·  Sep 12 23:14

In a big step by new CEO Matthew Bromberg, Unity is canceling its much-hated Runtime Fee that stirred a developer revolt.

This is a big step toward reconciliation with the company's base of game developers. On the other hand, it's a no brainer for the new CEO as the imposition and then dialing back of the Runtime Fee got the former CEO fired last fall.

The company is, however, signaling that it will have price increases that will happen in a more traditional way, rather than with the unpredictable Runtime Fee structure. Unity Pro will cost 8% more for mid-size customers and Unity Enterprise will cost 25% more for the highest-level customers. Those increases will go into effect on January 1, 2025.

In a "message to our community," Bromberg wrote that the company canceled the fee — which escalated payments to Unity the more successful games were — after "deep consultation with our community, customers, and partners.

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