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北京君正(300223.SZ):今年会继续推出一颗新的产品来拓展中端市场

Ingenic Semiconductor (300223.SZ): This year will continue to launch a new product to expand the mid-range market.

Gelonghui Finance ·  Sep 12 16:58

Ge Longhui September 12 丨 Beijing Junzheng (300223.SZ) was surveyed by a specific target on September 11, 2024, on “The main target market for the company's computing chips? How do you see future changes? Can the increase in gross margin be maintained in the future?” The company said that the company's computing chips are mainly smart hardware products aimed at the consumer market, such as security surveillance cameras, smart home appliances, smart doorbells, smart door locks, printers, QR code educational electronics, etc. The growth of our computing chips in '23 was above the industry average. The overall market was relatively stable this year, there was no major change in sentiment, and demand for consumption downgrade was quite obvious. Last year, we launched T23 products for consumer downgrade, and sales were very good this year. This year, the company will continue to launch a new product to expand the mid-tier market and enhance the competitiveness of the overall product line. We will continue to enrich our product line and continue to launch new products. Looking at gross margin, it is not ruled out that the market situation will be different in different periods, and there will be some changes in gross margin.

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