The Zhitong Finance App learned that Bilibili-W (09626) rose nearly 4%. As of press release, it had risen 3.78% to HK$123.5, with a turnover of HK$0.176 billion.

According to the news, Bank of America Securities pointed out that after Bilibili's second-quarter results beat expectations, it is expected that the steady trend in the company's game and advertising business will continue in the second half of the year. Investors are focusing on updates to the “Three Tricks” game, maintaining a steady trend in the advertising business, and growth in e-commerce related businesses. Furthermore, the company's management is confident in its profit trends. With steady gaming and advertising business trends, Bilibili is expected to achieve a balance of income and expenditure in the third quarter.

First Shanghai released a research report saying that the company is guiding Q3 to achieve non-GAAP operating profit profits. The market expects Q3 revenue to increase 22.4% year-on-year to 7.1 billion yuan, and gross margin to increase by 5.1 pcts month-on-month to 35%. In addition, the advertising business benefits from game+e-commerce investment, and annual advertising revenue is expected to increase by 24% year over year. “Three Trickery” remains in the top 20 iOS bestsellers. The bank expects revenue of 2.5 billion yuan for the full year of 2024. According to the agency game share ratio, the company can receive 70% of game revenue.