On September 11 | BILI.US (BILI.US) US stocks rose about 1.4% to $15.27 before the market. According to the news, the First Shanghai Development and Research Report said that Bilibili Q2's revenue was 6.13 billion yuan, up 15.5% year on year, slightly higher than the market's consensus expectation; the gross profit margin was 29.9%, up 6.8 pcts year on year, mainly due to the increase in the share of high-margin advertising and game business. Regarding the game business, the bank expects a turnover of 2.5 billion yuan for the full year of 2024. According to the agency game share ratio, the company can receive 70% of game revenue. Referring to the long-term sales situation of SLG games, it is estimated that the annual sales volume of “Sanmou” will be 5 billion yuan in 2025, contributing 3.5 billion yuan to the company's revenue. First, Shanghai Yubilibili's “buy evaluation” level. The target prices for ADR and H shares are HK$21 and HK$163.77, respectively.
美股异动｜哔哩哔哩盘前涨约1.4% 机构予“买入”评级 广告及游戏业务驱动毛利率增长
US Stocks News: Bilibili rose about 1.4% before the market opened, with institutions rating it as "buy", driven by advertising and gaming business to increase gross margin.
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