Mr. Harada, a @cosme research planner, will be speaking at the "MarkeZineDay 2024 Autumn" program hosted by Shueisha MarkeZine Editorial Department on September 12, 2024 (Thursday).

In this lecture, we will analyze and explain the information gathering reality of the highly sensitive early adopters who search for specific ingredients, based on the unique consumer web behavior data owned by Values, the largest in Japan with a scale of 2.5 million people, and the user data such as reviews held by Ice Style, which has users with high beauty sensitivity. We will provide insights into the differences in consciousness and interests depending on the search period, the user insights behind them, and the way @cosme users perceive "ingredients", and introduce hints for future communication.

Overview of the Presentation

Presentation Date and Time: September 12, 2023 (Thursday) 11:55-12:25
Venue: JP Tower Hall & Conference (4th Floor, KITTE, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo)
Theme: Ice Style and Values will discuss the information gathering path and communication hints for the "ingredient" interest group based on their own data
Program URL:
Organized by: Shueisha MarkeZine Editorial Department
Participation fee: Free (pre-registration required).

Speaker Information

Ice Style Co., Ltd.
@cosme Research Planner.
Ayako Harada

At istyle, the operator of @cosme, we aim to deeply understand consumers in the beauty market through the use of @cosme member organizations. We conduct marketing research, and analyze user and product characteristics based on the accumulated reviews on @cosme. We collaborate and appear in newspapers and magazines such as Yomiuri Shimbun, Nikkei MJ, Nikkei TRENDY, and Kodansha's "bis", and participate in seminars and lectures at advertising conferences, PR events for cosmetic manufacturers, and radio appearances, contributing to the dissemination of information on consumer consumption trends.