数据显示，今年1-8月，比亚迪累计销量232.8万辆，同比增长29.92%。若以400万辆目标计算，意味着今年余下的四个月的月均销量需达到41.8万辆。① According to the latest research report released by Morgan Stanley, the management of BYD shares said it will raise the annual sales target to 4 million vehicles. ② If we calculate the target of 4 million vehicles, this means that the average monthly sales volume for the remaining four months of this year will reach 0.418 million vehicles.
Financial Services Association, September 11 (Reporter Xu Hao) According to the latest research report released by Morgan Stanley, BYD management said it would raise the annual sales target to 4 million vehicles. Previously, this target was 3.6 million vehicles.
On September 11, the Financial Services Association reporter sought evidence from BYD regarding the contents of the research report. The latter made no statement.
According to data, from January to August of this year, BYD's cumulative sales volume was 2.328 million vehicles, an increase of 29.92% over the previous year. If we calculate the target of 4 million vehicles, this means that the average monthly sales volume for the remaining four months of this year will reach 0.418 million vehicles.
Although BYD has continued its leading position in the new energy market since this year, if it wants to achieve these goals, it will be no easy task. The research report mentioned that BYD management believes that sales and profit growth in the second half of the year will mainly depend on the DM-i 5.0 model. To this end, BYD will focus on launching products such as the DM-i 5.0 and e3.0 Evo in the second half of the year, and launch various intelligent driving solutions on different models to create higher sales for high-end brands.
On September 10, 2025 BYD Han went on sale. The new BYD Han DMI version is equipped with fifth-generation DM technology, which has a power loss of 3.8 L/100 km and a comprehensive range of 1,350 km. Currently, this technology has been successively installed in models such as the Qin L DM-i, SEAL 06DM-i, Song L DM-i, the new Song PLUS DM-i, and SEAL 07DM-i.
Judging from the overall performance of the market, BYD's plug-in hybrid models have also shown strong market competitiveness. According to data from the China Automobile Association, in January-August, plug-in hybrid models sold 2.817 million units, and BYD's plug-in hybrid models sold 131.4 units, accounting for 46.6% of the market.
Under the judgment that “the first half is electrified and the second half is intelligent,” BYD is also making up for the shortcomings of smart driving. In terms of intelligent high-end models, on August 27, BYD Equation Bao signed an intelligent driving cooperation agreement with Huawei. The first product focuses on the upcoming Equation Panbao 8 model, which is equipped with the Huawei Qiankun Smart Driving ADS3.0; on the standardized smart driving platform, BYD uses the full-stack self-developed high-end smart drive “Eye of Tenjin”, and is equipped with various models such as Tense, Dynasty, and Ocean.
“In the future, BYD will invest 100 billion yuan in the field of intelligence.” Prior to that, BYD Chairman Wang Chuanfu said in public, “In 2024, BYD will launch more than 10 high-end smart driving models equipped with lidar. In the future, BYD will provide optional advanced intelligent driving assistance systems for models over 0.2 million yuan, while all models above 0.3 million yuan will be standard.”
Some industry sources revealed that in addition to Huawei and some of its own research, BYD's cooperation and potential partners in the field of smart driving include DJI Vehicle and Yuanrong Qixing.
In addition to strengthening technical competitiveness, price adjustments have also always been BYD's usual method. The 2025 BYD Han DM-i version starts at 0.1658 million yuan, which is 4,000 yuan lower than the Honor version; the EV version is 4,000 yuan to 14,000 yuan lower.
In July, BYD's high-end brand Formula Bao “Panther 5” models cut prices by 0.05 million yuan, up to 17.25%. In addition, Fangchengbao also officially launched the “Panther Friend” replacement and additional purchase gift. The manufacturer's subsidy is up to 8,000 yuan, plus the state subsidy is up to 0.02 million yuan. The total subsidy is up to 28,000 yuan, and 5 basic maintenance sessions (including the first guarantee) are also given away. According to information, the replacement subsidy is valid until December 31.
In the first half of this year, BYD also experienced several price adjustments. Financial reports show that although BYD's revenue from automobiles, automobile-related products and other products reached 228.317 billion yuan in the first half of the year, up 9.33% year on year, bicycle revenue fell 14.92% year on year to 0.1,415 million yuan, and bicycle gross profit was 0.0339 million yuan, down 1.44% year on year.
