'MamyPoko Pants' Tomica & Plarail Design

TOMY　　「トミカ」「プラレール」は株式会社タカラトミーの登録商標です。

With the diversification of women's lifestyles, the trend of seeking efficient and effective skincare in busy daily lives is increasing. The specific skin problems that busy women want to care for are dryness, followed by dark spots and freckles, and skin irritation. In response to these concerns, Fujifilm Corporation renewed High Moisturizing Sustaining Gel ASTALIFT Opme with anti-inflammatory and skin-whitening effects as quasi-drugs to meet the needs of busy women's skincare needs.

The 'Mamypoko Pants' is supported by many people for reasons such as being a '+1kg larger size that can be used for a long time' and having a cute design, and is loved by a wide range of age groups.

Although the well-received 'Mamypoko Pants' is favored by many users, a survey conducted by our company revealed that many people are troubled by the specific behavior of resisting diaper changes during the 'terrible twos' phase that starts around 1.5 years old.*1

Therefore, this time we will release a limited edition design of 'Mamypoko Pants' featuring illustrations of popular children's favorites such as 'Tomica' and 'Plarail'.

※1 According to Uni-Charm research

Product Features:

1. Character design commitment

- Adopted characters from 'Tomica' and 'Plarail' that children love.

- The character design is large and clear at a glance.

- The front has a design of 'Tomica' and the back has a design of 'Plarail', making it easy to distinguish between the front and back of the diapers.

- There are a total of 12 designs, with two designs per bag.

About 'Tomica' and 'Plarail'

About Tomica

'Tomica' (Publisher: Takara Tomy Co., Ltd.) was released in 1970 as the first palm-sized domestically produced die-cast mini car series in Japan. It has been loved by three generations of parents and children. Up to now, a total of 1,170 or more car models have been released, and the total number of units sold has exceeded 745 million units (as of April 2024).

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◆プラレールについて

「プラレール」（発売元：株式会社タカラトミー） は、2024年に発売65周年を迎えたロングセラーの鉄道玩具で、3世代にわたって愛されているブランドです。「プラレール」の原型は、金属や木の玩具が主流であった1959年に、当時の最新素材であったプラスチックの玩具として発売された「プラスチック汽車・レールセット」です。日本国内ではこれまでに、累計1,994種類、0.1 billion87.76 million個以上を販売しています(2024年3月末現在)。

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TOMY　　「トミカ」「プラレール」は株式会社タカラトミーの登録商標です。

2．モレ安心な設計

①+1kg大きめ※2で長～く使える

・ おへそまでしっかり引き上がる「おへそすっぽりシェイプ」を採用しました。

・ たくさん遊んで動いてもモレずに安心な設計です。

*2 S, M, L sizes are the targets.

② Maximum 12 hours *3 Absorption gel ensures leak protection throughout.

- Our unique absorbent material quickly absorbs plenty of urine repeatedly.

*3 There is individual variation in the amount of baby's urination.

Contribute to the 'SDGs 17 goals' through the release of 'Mamy Poko Pants' Tomica and Plarail.

By releasing this product, we believe that we are contributing to the following goals among the 17 goals set out in the Sustainable Development Goals (SDGs) adopted by the United Nations in 2015.

3. Health and well-being for all.

We will continue to aim to contribute to the achievement of SDGs by solving environmental issues and social issues through business activities such as providing products and services.

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For general media inquiries, contact the ESG Headquarters Public Relations Office at Unicharm Co., Ltd. TEL: 03-6722-1019.

Email: brand-pr@unicharm.com

Consumers, please contact Unicharm Inc. Customer Consultation Center TEL: 0120-192-862

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