At 1 am on Tuesday Beijing time, the 'Apple-Huawei War' that has shaken global capital markets officially kicked off, with Tim Cook leading a group of Apple executives to unveil new products in September.

At the same time, due to Huawei's new product launch event at 14:30 on September 10th, which was referred to by Yu Chengdong as "the most leading, innovative, and disruptive product" - the triple-fold screen phone HUAWEI Mate XT is about to debut. Today is widely seen as a positive confrontation between the two consumer electronics giants, sparking intense attention.

For investors who are eager to place orders quickly, here is a brief summary: Apple launched four new phones early this morning (iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max). The main upgrades are in the chip and there is an additional camera control button on the right side of the body. The Pro version has a slightly larger screen and enhanced video shooting capabilities.

According to the information on the Apple China official website, the pricing of the four new iPhones is exactly the same as the iPhone 15, ranging from 5,999 yuan to a maximum of 13,999 yuan. Pre-orders will start this Friday and they will be shipped next Friday.

In addition to the phone, also released are AirPods 4 (regular version and upgraded version with active noise cancellation), as well as Apple Watch Series 10. The new iPad mini and Mac mini are expected to be released in October.

【Full Recap of Apple's Event】

With Mr. Cook's iconic 'Good Morning' greeting, the Apple event started, and he made it clear from the beginning that there would be updates on Apple Watch, AirPods, and iPhones today.

Four new iPhones

Considering that readers are most interested in the new iPhone and "Apple Smart", we will take a look at this part first.

The starting prices for iPhone 16 and iPhone 16 Plus are still $799 and $899, respectively, with screen sizes of 6.1 and 6.7 inches. They are equipped with "Action Button" and the newly added "Capture Button" - so you will need to buy a new phone case.

The iPhone 16 and iPhone 16 Plus will directly upgrade to the second generation 3nm A18 chip, with a 30% improvement in CPU performance compared to the previous generation and a 40% improvement in GPU performance. Apple boasts that this chip is simply 'unrivaled in speed'.

Apple took some time to talk about the new capacitive sensing "camera control" button. As expected, this button can be lightly touched for focusing, pressed again to take a photo, and when slid, can adjust the focus.

When talking about the performance of the new mobile games, Apple also released a new game "King of Glory: World" on behalf of Tencent, but the main purpose is to praise the A18's ray tracing and image rendering performance.

Next, we have the iPhone 16 Pro and iPhone 16 Pro Max, which are as expected. The two models have screen sizes of 6.3 inches and 6.9 inches respectively, and still come with titanium metal frames. The starting prices are $999 and $1099, respectively, unchanged from the previous generation. Pre-orders will start this Friday, and delivery will begin next Friday.

Both Pro models are equipped with the A18 Pro chip. Apple says that the A18 Pro will be 15% faster than the A17 Pro when running "Apple Asia Vets".

As expected, the biggest upgrade to the imaging system this year is that the two 16 Pro models are equipped with upgraded 48 million pixel ultra-wide angle cameras, and the Pro series also gets a 5x periscope telephoto lens.

As the "video king" in mobile phones, the new phone will support 4K120 frames of slow-motion video, and of course, it also supports 4K120 frames for regular videos. With the addition of the new camera control button, the new phone can unlock more gameplay.

In terms of audio, Apple has also introduced new mixing functions for the two Pro models, intelligent recognition and separation of audio during video shooting (such as ambient noise from other people), and providing different mixing options, ensuring that every video shot is usable.

During the new phone release, Apple's software vice president Craig took the stage to discuss the application of "Apple Asia vets" in the new phone.

He first emphasized the technology of secure cloud computing, which means that "Apple Intelligence" either runs on the device itself, or the calculations run on servers, and Apple promises not to store user data.

Craig gave four examples of the application scenarios of "Apple Intelligence":

① Communication and communication: AI writes emails, text messages and various documents, or generates emojis.

② Reproducing memories: Enter text to search for past photos and videos.

③ Focus on important matters: 'Apple Smart' will automatically summarize various emails and software and generate summaries instead of the original push notifications.

④ New Siri: Hundreds of things you can ask Siri to do.

As expected, the support of 'Apple Smart' for English will first debut next month, which means it will miss the debut of this month. What is worth noting is that Apple stated that it will launch 'Apple Smart' with support for Chinese next year.

After the release of the new product, this is the latest iPhone product line and pricing.

Two new AirPods.

Apple has launched its AirPods 4, which it calls the "most comfortable AirPods", along with an upgraded version with active noise cancellation. It offers personalized spatial audio, noise reduction for phone calls, and the smallest and most portable charging case with a battery life of up to 30 hours.

This new product also features adaptive audio and conversation aware. As rumored, this generation of AirPods includes an upgraded version with active noise cancellation, which is priced at around $50 more.

AirPods Max is also upgraded... okay, it just adds a few new colors and switches the interface to USB-C.

AirPods Pro 2 was also mentioned at the launch event, but Apple provided three new software features: hearing protection, a 5-minute professional hearing test, and over-the-counter clinical hearing assistance, similar to hearing aids.

Apple Watch Series 10

As rumored, the biggest upgrade of Apple Watch Series 10 is the increase in watch face size. With redesigned speakers and a metal back cover, the thickness of the watch is also 10% thinner than the previous generation.

Apple stated that Apple Watch Series 10 is also the fastest charging Apple Watch, capable of charging up to 80% in just 30 minutes.

In addition to health features such as reminding medication time and detecting atrial fibrillation, the core new feature of Apple Watch this year is sleep apnea detection. The watch can detect if the wearer has sleep breathing disorders and provide medical advice.

Series 10 is equipped with built-in thermometer and water temperature sensors, making it more suitable for various types of water activities.

Apple has also launched a new appearance and new strap for the Apple Watch Ultra 2...

Editor/ping