Recently, Bubble Mart (09992) and Anaya launched the “Little Hidden in the Wild” art co-creation project, which attracted the attention of many visitors through art installations, flash, and video art exhibitions. In the Anaya community in Qinhuangdao City, Hebei, a sculpture of Ono, an IP owned by Bubble Mart, appeared next to the Lonely Library, facing the sea, and had a unique life experience.

The public opening day for this video art exhibition will begin on August 19 and will continue until October 7. In addition, Bubble Mart will also launch the Ono Nagasen Art Project — an art touring exhibition to enhance Ono's content expression and IP personality, and help continue to break the circle.

As an emerging trendy gaming IP, Hirono Ono is in a phase of rapid development. In the future, we may continue to explore art and the expression of human emotions through joint names with famous artists and spontaneous art projects. This strategy not only enriches the content of IP, but also provides consumers with a deeper level of emotional resonance.

In addition to traditional figure products, Hirono Ono is also planning to collaborate with trendy lifestyle brands to launch diverse products covering home, clothing, and toys. This cross-border collaboration aims to integrate Hirono Ono into more life scenarios, thereby forming a deeper connection with younger consumers. This connection is not limited to the product itself, but also closely integrates with young people's consumption habits to enhance the affinity and appeal of the brand.

According to Bubble Mart's 2024 interim report, in the first half of this year, Hirono's unique design language resonated with fans, opened Ono IP lifestyle pop-up stores in major cities, and launched many new categories such as clothing, home and accessories, achieving revenue of 0.25 billion yuan, an increase of 124.3% over the previous year, which is enough to show that Ono IP still has the potential to explore in depth.

In addition, Hirono will gradually open up licensing cooperation windows for commercial brands and continue to broaden IP awareness through commercial co-branding. On June 27 of this year, the Ono pop-up store landed in Bangkok. On the day of opening, the exclusive limited edition Ono X Paula, Innerflow exhibition sculptures and other trendy new products were warmly sought after by local consumers, with revenue of nearly 5 million yuan on the first day.

At the mid-term results meeting held recently, Wang Ning, founder and CEO of Bubble Mart, said he would insist on “working hard and looking outward.” In the future, Hirono Ono's brand image will be more diversified, becoming an independent trendy IP logo, breaking through the limitations of IP perception and development, welcoming broader market prospects, and becoming another footnote to the “brand improvement” concept.