The Zhitong Finance App learned that Panasonic returned to the US TV market after being absent for 10 years. Panasonic Holdings Corp (Panasonic Holdings Corp), once the world's largest plasma TV manufacturer, has finally begun selling TVs in the US again after leaving the US market for ten years.

Panasonic's decision to return to the US TV market can be described as being driven by multiple factors, including advances in display technology, the rise of smart home trends, the establishment of strategic partnerships, the need for brand revival, and diversification strategies in the global market.

Three flat screen TV models developed and designed in Japan, including OLED and LED displays, are available through Amazon.com Inc. and Costco Wholesale Corp. Earlier this year, after the top Japanese electronics manufacturer partnered with international e-commerce giant Amazon, all TVs will have Fire TV built-in, allowing video-on-demand services and some online video games.

The Japanese electronics manufacturer is famous worldwide for home appliances and is also one of the core suppliers of electric vehicle batteries. Due to cost inefficiency and falling demand, the company stopped manufacturing plasma display devices as early as 2013.

According to Panasonic's Executive Vice President Yasunari Anan, the full rise of global smart homes and the global expansion of Panasonic's business have contributed to this new initiative by Panasonic. Through the partnership with Amazon, in particular the built-in Fire TV feature, Panasonic can directly enter the Amazon smart home ecosystem to provide an integrated smart TV solution.

“My mission is to find the right path back,” Anan said in a recent statement. For the entire fiscal year ending March, overall sales in the US market accounted for 24% of Panasonic's total revenue of 8.5 trillion yen (about 59.7 billion US dollars). The trust and long-term loyalty of American consumers to the Panasonic brand can be described as one of the driving forces behind Panasonic's return to the US TV market.

For Panasonic, re-entering the US TV market can be described as a classic marketing strategy of “brand revival.” In the field of consumer electronics, TV, as an intelligent product category with high visibility and frequent use, can help Panasonic quickly win the trust of those long-term brand loyal customers, thereby strengthening brand awareness, and winning the favor of high-end TV consumers in the US market for the established giant Panasonic through the “brand revival” strategy.

In particular, through new product design and technology applications, Panasonic is expected to regain the recognition of American TV consumers, especially in the high-end TV market. For example, through the launch of high-end OLED and LED TV products, Panasonic will be able to attract consumers with high requirements for image quality and sensory experience, and strengthen the brand's high-end consumer image.