According to the latest research from Omdia, by 2028, the revenue of the global game subscription market will exceed $27 billion, and its value and importance will continue to expand. In 2024, the spending on game subscriptions will reach $19 billion, achieving double-digit growth for the second consecutive year since the 2022 pandemic.

Microsoft (MSFT.US) and Sony (SONY.US) continue to dominate the game library service sector, with a projected total of 82 million subscription users in 2024. Cloud gaming is a particularly noteworthy component of the subscription market, with estimated revenue of $3.7 billion in 2024, expanding to $5.8 billion by 2028. However, this will be primarily driven by hybrid services like Xbox Game Pass Ultimate and PlayStation Plus Premium, with pure cloud platforms like Amazon Luna+ accounting for only 3% of total subscription revenue by 2028.

It is estimated that by the end of 2024, the total number of paid game subscriptions will reach 0.168 billion, increasing to 0.203 billion by 2028 (excluding in-game subscriptions). At the same time, by 2028, $27 billion in game subscription spending will account for 14% of the global gaming total spending.

George Jijiashvili, Senior Principal Analyst at Omdia, stated: 'Subscriptions have become an important part of leading gaming companies' business strategies, providing value to consumers through exclusive content and multi-platform accessibility. However, while subscriptions offer gamers a convenient and cost-effective choice, the continuous development of major titles under this model faces significant financial challenges. We expect that subscriptions will continue to grow as a supplementary source of income rather than replacing other profitable models in the industry.'