TechInsights pointed out that the global smartphone shipments in 2025 will increase by 3% year-on-year. TechInsights has raised its forecast for global smartphone shipments in 2024 and 2025, considering factors such as easing inflation and the improvement of macroeconomic prospects. The upward revisions in North America, Western Europe, the Asia-Pacific region, Central America and Latin America, as well as Africa and the Middle East, offset the decline in Central and Eastern Europe in 2024 due to heightened geopolitical tensions. In 2025, in addition to Central and Eastern Europe, the forecast for the Asia-Pacific region has also been lowered, mainly due to the temporary suspension of 5G smartphone promotions by Reliance Jio.

Apple is expected to surpass Samsung and become the world's largest smartphone manufacturer by 2025.

Apple has stabilized its performance in the Chinese market through aggressive price discounts, and the combination of more old iPhone models and the upcoming iPhone SE will stimulate demand in emerging markets. At the same time, improved macroeconomic prospects in mature markets, favorable exchange rates, and technological innovations such as Apple Intelligence and the expected iPhone 17 Slim will also drive replacement sales of iPhones in mature markets in 2025.

TechInsights predicts that Apple may surpass Samsung and become the world's largest smartphone manufacturer. On the other hand, Huawei's demand is mixed, and its recovery in 2025 may be slowed down. Reliance Jio is expected to focus on 4G feature phones and not enter the 5G smartphone market, so the brand's low-cost smartphone shipments in India in the second half of 2024 and 2025 have been excluded.