On September 4, 2024, Xiyerong Technology (08107.HK) announced that on September 4, 2024, the Group signed a three-year strategic cooperation agreement with Shanghai Hero (Group) Co., Ltd. ("Shanghai Hero (Group)") subsidiary - Shanghai Hero (Group) Cultural Products Sales Co., Ltd. ("Shanghai Hero"). According to the strategic cooperation agreement, the Group will provide innovative supply chain management solutions to Shanghai Hero and promote its products through the Group's e-commerce platform - "Xiyerong Exploration" Mall ("Xiyerong Exploration Platform"). Under the terms of the strategic cooperation agreement, Shanghai Hero allows the Group to use its sales channels to promote the Group's products. This strategic cooperation aims to promote business growth and increase revenue for both parties.
The directors believe that entering into a strategic cooperation agreement means that the marketing function of the Group's innovative supply chain management solutions has been recognized by Shanghai Hero, a well-known and powerful brand in China. In addition, this collaboration will allow the Group to enhance the product diversity of the Xiyerong Exploration Platform by introducing high-quality products from Shanghai Hero, and expand the Group's market influence through Shanghai Hero's sales channels, thereby enhancing shareholder value.
Shanghai Hero was established in 2011 as a state-owned enterprise in China, focusing on stationery, computers, and hardware business. Shanghai Hero is a subsidiary of Shanghai Hero (Group) and is a famous manufacturer, renowned for its "Hero" brand in China.