在客源地的分布上，北京、上海、杭州、南京、广州、深圳、成都、苏州、天津、沈阳等地用户展现出更加旺盛的出游需求，位列途牛“中秋假期出游热门客源地”榜单前列。以家庭为单位，2-4人共同出游是更受用户欢迎的组合。Influenced by cultural IPs such as 'Black Myth: Wukong,' destinations like Taiyuan, Datong, and Dunhuang have received much attention. The booking volume of group tours and private group products for the Mid-Autumn Festival period in related destinations, such as the 'Hukou-Hanging Temple-Pingyao-Wutai Mountain-Yungang 7-day tour' and the 'Qinghai Lake-Tashilhunpo Monastery-Chaka-Dunhuang 8-day tour,' has seen a significant increase.
It is reported by the Securities Times app that Tuniu Travel Network stated that for this year's Mid-Autumn Festival holiday, theme parks, leisure resorts, traditional culture, and other related travel products are popular choices for Tuniu users. Influenced by cultural IPs such as 'Black Myth: Wukong,' destinations like Taiyuan, Datong, and Dunhuang have attracted much attention. The booking volume of group tours and private group products for the Mid-Autumn Festival period in related destinations has seen a significant increase.
According to the latest booking data from Tuniu, under the residual impact of the summer heat, the tourist market has maintained a high level of popularity in the first week of September and experienced a small peak of post-summer off-peak travel. From September 8th to 12th, the tourism market will enter a brief calm period. Starting from September 13th, the Mid-Autumn Festival holiday travel market's vitality will be released in advance, with a rapid increase in travel demand, leading to a peak of concentrated travel during the Mid-Autumn Festival holiday.
In terms of the distribution of tourists, users from Beijing, Shanghai, Hangzhou, Nanjing, Guangzhou, Shenzhen, Chengdu, Suzhou, Tianjin, Shenyang, and other cities have shown a more vigorous demand for travel, ranking among the top in Tuniu's 'Popular Tourist Source Cities for the Mid-Autumn Festival Holiday.' Traveling in groups of 2-4 people as a family unit is the most popular choice among users.
This year's Mid-Autumn Festival holiday falls between the summer and National Day holidays. Many users have already experienced 'poetry and the distance' during the summer or plan to embark on long journeys during the National Day holiday. Therefore, this Mid-Autumn Festival holiday mainly focuses on short-distance trips, with long-distance trips as supplementary. Nearly 40% of users choose to take short trips in local areas, suburban areas, or nearby cities. Popular destinations for short-distance trips include Guangdong, Zhejiang, Shanghai, Jiangsu, Sichuan, Jiangxi, Anhui, Shandong, Beijing, Hebei, and other provinces within a 1-2 hour drive or high-speed rail city circle.
The domestic long-haul travel market has continued to have high popularity after the summer, with 35% of the total trips. Among them, destinations such as Sanya, Peking, Guilin, Chengdu, Xiamen, Chongqing, Lijiang, Zhang Jia Jie Tourism Group, Dali, and Altai have attracted more attention from long-haul travel users.
Regarding outbound travel, destinations like Japan, Maldives, Thailand, Indonesia, and other short-haul outbound destinations continue to maintain high travel popularity. New Zealand, Turkey, and the Spain-Portugal connection are popular choices for Tuniu users for long-haul outbound travel.
