The number of luxury hotel construction projects in the Asia-Pacific region has accounted for half of Hilton's global luxury hotel construction projects.

Singapore, September 4, 2024 /PRNewswire/ -- Hilton Group announced today that its luxury hotel business in the Asia-Pacific region is entering a rapid development phase. It is expected that in the next few years, the number of luxury hotels under its brand will exceed 150, doubling from the end of 2023. In addition to the continuous development of Waldorf Astoria Hotels and Resorts, Conrad Hotels and Resorts, and LXR Hotels and Resorts branded hotels, Hilton Group has established an exclusive partnership with Small Luxury Hotels of the World, a global luxury boutique hotel alliance, to add more independent boutique hotels to its luxury hotel business in the Asia-Pacific region, making its existing luxury hotel business even more diverse and vibrant.

Alan Watts, President of Hilton Hotels and Resorts in Asia Pacific, stated: "Given the continuous rise in demand for luxury hotels from travelers, owners and developers are actively seeking trusted partners and high returns in the vast Asia Pacific tourist destinations. From Tokyo to Shanghai, Maldives to India, the luxury hotel market in the Asia Pacific region is growing rapidly. Against this backdrop, Hilton's luxury brands will further leverage the potential and opportunities brought by the Asia Pacific market.

With the addition of boutique hotels such as the Hotel Indigo Hong Kong Island and Gangtey Lodge in Bhutan under the Global Luxury Boutique Hotel Alliance, Hilton Hotels and Resorts' luxury hotel sector in the Asia Pacific region continues to maintain its growth momentum. Recently signed hotels (including the Waldorf Astoria and Conrad Hotels in Jaipur, India, as well as the Conrad Hotel in Yokohama, Japan) will further strengthen Hilton's luxury hotel layout in the Asia Pacific region. Over the next two years, Hilton will open seven Waldorf Astoria hotels in Shanghai, Xi'an, Tokyo, Osaka, Sydney, Kuala Lumpur, and Hanoi. At the same time, the Conrad brand will also establish its presence in major tourist destinations in China such as Xi'an, Chengdu, Nanjing, and in Nagoya, Japan.

"In the coming years, the number of Waldorf Astoria branded hotels in the Asia Pacific region will double from 6 to 13, and the Conrad brand hotels will add 21 to its existing 27 hotels." Clarence Tan, Senior Vice President of Business Development in Hilton's Asia Pacific region, said, "Hilton's ability to sustain strong growth momentum reflects owners' affirmation of our brand strength and management capabilities. We look forward to bringing our luxury hotels to more gateway cities and iconic resort destinations."

In recent years, Hilton Hotels and Resorts has been expanding its luxury hotel portfolio. Following the opening of ROKU KYOTO in Japan, LXR Hotels and Resorts, and now Umana Bali, LXR Hotels and Resorts on the island of Bali in Southeast Asia, the group has further expanded its luxury hotel layout in the Greater China region with the arrival of the Conrad Hotel in Shenzhen, and the 700th hotel in the region, Conrad Hotel in Chongqing.

Luxury travel trends drive development.

Driven by the flourishing and growing demand for unique experiences in the luxury travel market in the Asia-Pacific region, Hilton's luxury hotel business is thriving. Hilton's '2024 Trend Report' on the new generation of Asian travelers shows that most Asian consumers prioritize travel over other expenses, and this year's travel expenditure is higher than the previous year.

In addition, Hilton also notes that the demand of luxury travelers is constantly evolving - they are seeking transformative wellness experiences, creative dining concepts, and art and cultural experiences. This shift in demand influences the luxury travel spending decisions and how its hotels meet these new needs in various ways.

The '2024 Trend Report' also shows that 77% of respondents from China, India, Japan, and Singapore wish to better understand local traditions through travel; 75% of the respondents want to learn more about other Asian cultures; while 88% of the respondents explicitly state that exploring authentic local cuisine is most important to them.

"The travel trends in the Asia-Pacific region are remarkably similar, with travelers increasingly seeking thoughtful, sustainable ways to enhance themselves through authentic and highly personalized experiences." Candice D'Cruz, Vice President of Luxury Brands for the Hilton Group in the Asia-Pacific region, said, "We have seen the convergence and development of these trends, and are delighted to provide guests with cutting-edge experiences that surprise, delight, and inspire at our hotels."

Global Luxury Hotel Layout of the Hilton Group

In addition to establishing an exclusive strategic partnership with the Global Luxury Boutique Hotel Alliance, the Hilton Group has also incorporated NoMad to enter the rapidly growing luxury lifestyle hotel market; at the same time, it has included Signia by Hilton in its luxury brand lineup, providing an approachable, exquisite luxury experience and a vibrant atmosphere for various conferences and events.

The Hilton Group recently launched the Hilton for Luxury program, which is the preferred partner program for the acclaimed Invite-Only Luxury Travel Advisors (LTA) under the Hilton Group's luxury brands. The program, formerly known as the "Impresario" program, aims to provide guests with exclusive website access and features, exclusive offers for luxury brand properties under the Hilton Group, personalized hotel ambassador services, and access to the Forbes-certified Hilton For Luxury concierge service desk, further enhancing the guest experience.

About Hilton Group

Hilton Group (NYSE: HLT) is an international renowned hotel management company, with 24 outstanding hotel brands under its umbrella, owning nearly 7,800 hotels and over 1.2 million rooms in 126 countries and regions worldwide. Hilton Group has always been committed to achieving its founding vision of "making the world full of sunshine and warmth, making guests feel 'warm and hospitable'", providing services to more than 3 billion guests in its century-long development. Hilton Group has been ranked first in the "Fortune" magazine and the Great Place to Work Institute's "Best Global Workplace" selection; ranked among the top in the Dow Jones Sustainability Index for seven consecutive years. Hilton Group has launched advanced services such as Digital Key Share, automatic room upgrades for Gold and Diamond members, and "Direct Connect Rooms", continuously improving the guest experience. Through the award-winning customer loyalty program "Hilton Honors", more than 0.195 billion Hilton Honors members can enjoy valuable points redemption for accommodations. Through the free Hilton Honors exclusive APP, guests can easily make accommodation reservations. For more details, please visit stories.hilton.com, and contact Hilton Group through the "Hilton Group News Center" and "Hilton Hilton" WeChat official account, "Hilton Hilton" official Weibo account, as well as the Hilton Honors Chinese APP.

About Waldorf Astoria Hotels and Resorts

The acclaimed Waldorf Astoria Hotels and Resorts brand owns 35 legendary luxury hotels, tirelessly providing guests with elegant services, extraordinary experiences, and delicious cuisine, dedicated to creating a dreamlike destination in major iconic destinations around the world. Each Waldorf Astoria hotel is inspired by its timeless environment, providing guests with a seamless and casual experience through stunning architecture, iconic gardens, exquisite art collections, Michelin-starred cuisine, and high-end room amenities. In addition to the brand's well-known iconic hotel services, Waldorf Astoria also has high-quality hotel apartments around the world, combining the comfort and excellent facilities of private residences with meticulous and thoughtful services. Waldorf Astoria Hotels and Resorts is one of the renowned hotel management brands under the international Hilton Group. Please book and stay at Waldorf Astoria Hotels and Resorts through waldorfastoria.com or the Hilton Honors exclusive APP. Hilton Honors members can directly reserve rooms and enjoy instant benefits through Hilton Group's official channels. For more information about the Waldorf Astoria Hotels and Resorts brand, please visitstories.hilton.com/waldorfastoria, 并可通过"希尔顿集团资讯中心"及"希尔顿Hilton"微信公众号、"希尔顿Hilton"官方微博了解更多品牌信息。

关于康莱德酒店及度假村

康莱德酒店及度假村在全球五大洲拥有近50家酒店，它们都将自信大胆的设计、具有影响力的体验和悉心策划的当代艺术无缝衔接，并以此激发感知敏锐的旅行者。在康莱德，宾客通过直观的服务和体验开启探索之旅，与当地建立真实的连接。除了屡获殊荣的酒店产品与服务外，康莱德品牌还不断拓展公寓类产品组合，在令人向往的目的地呈现上乘的设计、先进的设施以及贯彻希尔顿宗旨的服务。请通过conradhotels.com 或希尔顿荣誉客会专属 APP预订，入住康莱德酒店及度假村。希尔顿荣誉客会会员可在希尔顿集团官方渠道直接预订客房并享受即时礼遇。欲了解康莱德酒店及度假村品牌更多信息，请登录stories.hilton.com/conradhotels，并可通过"希尔顿集团资讯中心"及"希尔顿Hilton"微信公众号、"希尔顿Hilton"官方微博了解更多品牌信息。

About LXR Hotels and Resorts

LXRLXR Hotels and Resorts brings together 13 award-winning luxury hotels under Hilton Group and continues to evolve, advocating for the eternal pursuit of self-exploration and experience. The hotels under LXR are located in fascinating travel destinations around the world, each selected hotel has a legendary history and incorporates the unique culture of the destination, presenting a unique luxury experience for discerning travelers. LXR Hotels and Resorts is one of the internationally renowned hotel management brands under Hilton Group, and each hotel benefits from Hilton Group's strong network system and award-winning Hilton Honors. Please book your stay at LXR Hotels through lxrhotels.com or Hilton Honors exclusive app. Hilton Honors members can directly book rooms and enjoy instant benefits through Hilton Group's official channels. For more information about the LXR Hotels and Resorts brand, please visit stories.hilton.com/lxr. lxrhotels.com or book your stay at LXR Hotels through the Hilton Honors exclusive app. Hilton Honors members can directly book rooms and enjoy instant benefits. For more information about the LXR Hotels and Resorts brand, please visit stories.hilton.com/lxr..