Goldman Sachs has released a research report stating that Apple will hold a press conference next Monday (September 9th) with the theme 'It's Glow time'. It is widely expected that Apple will unveil new products such as the iPhone 16, the new series of Apple Watch, and the fourth generation of AirPods. Looking back at the past five years, on the day Apple released a new iPhone, its stock price performed an average of about 70 basis points lower than the S&P 500 index. Therefore, it is expected that the impact of this conference on the stock price will be minimal.

The bank reminds that if Apple announces an increase in the price of the iPhone, launches a new iPad, or introduces AI features and applications earlier than expected, as well as better-than-expected promotional activities by carriers, these will serve as potential bullish factors for the stock price. Currently, it is predicted that iPhone revenue for the fiscal year ending in September 2024 will decline by 1% year-on-year, but it is expected that iPhone revenue will recover in the fiscal years 2025 and 2026, with growth accelerating to 9% each year. The bank gives a 'buy' rating and increases the target price from the previous $275 to $276.