On September 4th, Goldman Sachs released a research report stating that Apple will hold a press conference next Monday (September 9th) with the theme 'It's Glow time'. It is widely expected that Apple will release new products such as iPhone 16, Apple Watch new series, and the fourth generation AirPods. Looking back over the past five years, on the day Apple released a new iPhone, its stock price performance has averaged about 70 basis points lower than the S&P 500 index. Therefore, it is expected that this conference will have a similarly minimal impact on the stock price. The report warns that if Apple announces a price increase for the iPhone, releases a new generation of iPad, introduces AI features and applications earlier than expected, or if the promotions from carriers exceed expectations, these factors could potentially have a bullish effect on the stock price. Currently, it is predicted that iPhone revenue for the 2024 fiscal year, ending in September, will decline by 1% compared to the previous year, but it is expected that iPhone revenue will recover and grow faster in the 2025 and 2026 fiscal years, reaching 9% growth. The report gives a 'buy' rating with a target price increased slightly from $275 to $276.