Shangpin Home Collection (300616.SZ) stated on the investor interaction platform on September 2nd that the company has created a new home network MCN institution, incubating and signing IP home talented individuals, connecting the entire process from video and live streaming fan base building, to fan interaction comments, to private domain fan operation, and offline monetization. The new home network MCN mainly includes IP incubation, content production, and e-commerce cooperation. This institution has maintained a stable fan base of 0.2 billion+ on the whole network, with a total traffic of 0.7 billion in the first half of 2024, and a steady monthly playback volume of 0.1 billion, with 75 explosive content pieces. While steadily updating multiple short videos such as "100 possible ways of home", "100 days of decoration design", "Collection of your home", "Collection of your city", "Energetic new home", the new home network MCN has also launched new columns such as "A Shuang's appointment", "Plenty of fan challenges", "Love life, Love to play". In terms of e-commerce cooperation, the GMV reached 67 million in the first half of 2024, with cooperation from over 300 brands.