Aeon stores (00984.HK) reported a net loss of 0.171 billion yuan in the first half of the year. Director and General Manager Takemorishi Nagashima said that the operating environment for the retail trade in Hong Kong is severe. Therefore, in the second half of the year, the company will continue to increase the proportion of its own brand and increase the import of products directly from Japan.

He stated that in order to cater to the trend of Hong Kong residents heading north, the company will continue to strive to increase its market share in Hong Kong and the Greater Bay Area. Two AEON stores will be added to the Greater Bay Area, and the Tsuen Wan store will be upgraded and renovated in the second half of the year. In addition, one AEON STYLE, one Mono Mono, and one KOMEDA's Coffee will be added. The number of new stores to be opened next year will depend on market conditions.